Clinique Logo

Clinique LogoClinique Logo PNG

The elegant outlines of the letters demonstrate the aesthetics of the perfume and cosmetics brand. Hence, due to this elegance, the Clinique logo doesn’t contain anything visually heavy that could disrupt this harmony. Even the additional elements – two horizontal lines above and below – appear weightless, as if they don’t confine the emblem but elevate it into the air.

Clinique: Brand overview

Founded:1968
Founder:Evelyn Lauder
Headquarters:
New York City
Website:clinique.com
Clinique is an American perfume and cosmetic brand that emerged in 1968. It is part of Clinique Laboratories and, along with it, is included in the Estée Lauder Companies. It was created by Carol Phillips (an editor of the fashion magazine Vogue) and Norman Orentreich (a renowned dermatologist) at the request of the Lauder family.

Meaning and History

Clinique Logo History

The Clinique logo is characterized by its consistency. Over several decades, minor edits were made that didn’t affect the overall visual perception.

The current version contains an inscription executed in an antique font. The edges of the letters feature ornate, sharp serifs. The stroke thickness is uneven. Their unusual shape creates the impression that the word is reflected on the water’s surface. This is particularly noticeable in the letter “N.”

What is Clinique?

Clinique is a division of the American holding, The Estée Lauder Companies Inc. It specializes in the production of makeup and skincare products. The brand entered the market in 1968 with the world’s first hypoallergenic cosmetics, dermatologically tested. Since then, its main principle has been to create cosmetics that are completely safe and do not cause allergic reactions.

The design of the print marks can be characterized by three epithets: “progressive,” “soft,” and “individualized.” They embody the brand’s historical heritage.

Font and Colors

Clinique Emblem

The trademark logo is presented in two colors. The classic combination is black and white: the dark word “Clinique” on a light background. But there are also earlier versions in which deep blue-green and bluish-gray colors are combined.

Clinique Symbol

The inscription is placed between two horizontal lines of medium thickness. Sometimes, above it is an emblem in the form of the letter C. This letter is written in bold font and resembles a vertical, rounded rectangle. It’s more closed than open: the distance between the folded edges is minimal.

Clinique color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C