Clinique is an American perfume and cosmetics brand that appeared in 1968. It is part of Clinique Laboratories and, together with it, belongs to the Estée Lauder Companies. It was created by Carol Phillips (editor of fashion magazine Vogue) and Norman Orentreich (famous dermatologist) at the Lauder family’s behest.
Meaning and History
The Clinique logo is consistent. For several decades, minor edits were made to it, which did not affect the overall visual perception.
The current version contains an inscription in antiquated type. Curly sharp-angled serifs are depicted on the edges of the letters. Stroke thickness is uneven. Their unusual shape makes it seem as if the word is reflected on the surface of the water. This is especially noticeable in the example of “N.”
The decoration of printed characters can be characterized by three epithets: “progressive,” “soft,” and “individualized.” They embody the historical heritage of the brand.
Font and Colors of the Emblem
The trademark logo is presented in two colors. The combination of black and white is considered a classic: the dark word “Clinique” on a light background. But there are earlier versions that combine deep blue-greens and bluish-grays.
The inscription is located between two horizontal lines of medium thickness. Sometimes there is a C-shaped emblem above it. This letter is written in bold and resembles a vertical, rounded rectangle. It is closed rather than open: the distance between the folded edges is minimal.