The graceful outlines of the letters show the aesthetics of the perfume and cosmetics brand. Therefore, due to this elegance, the Clinique logo does not contain anything visually heavy that can break this harmony. Even the additional elements – two horizontal lines at the top and bottom – look weightless as if they do not limit the emblem but lift it into the air.
Clinique: Brand overview
Founded: | 1968 |
Founder: | Evelyn Lauder |
Headquarters: |
New York City |
Website: | clinique.com |
Meaning and History
The Clinique logo is consistent. For several decades, minor edits were made to it, which did not affect the overall visual perception.
The current version contains an inscription in antiquated type. Curly sharp-angled serifs are depicted on the edges of the letters. Stroke thickness is uneven. Their unusual shape makes it seem as if the word is reflected on the surface of the water. This is especially noticeable in the example of “N.”
The decoration of printed characters can be characterized by three epithets: “progressive,” “soft,” and “individualized.” They embody the historical heritage of the brand.
Font and Colors
The trademark logo is presented in two colors. The combination of black and white is considered a classic: the dark word “Clinique” on a light background. But there are earlier versions that combine deep blue-greens and bluish-grays.
The inscription is located between two horizontal lines of medium thickness. Sometimes there is a C-shaped emblem above it. This letter is written in bold and resembles a vertical, rounded rectangle. It is closed rather than open: the distance between the folded edges is minimal.
Clinique color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |