Clovia Logo

Clovia LogoClovia Logo PNG

Clovia: Brand overview

In 2011, Neha Kant and Pankaj Vermani set out to revolutionize the lingerie sector in India by opening a Clovia store in Noida. Initially launched as a niche online store, the brand catered to Indian women’s demand for high-end lingerie. Despite a modest range of just 12 items, Clovia’s commitment to the craft and excellence of lingerie was evident.

After just four years, by 2015, Clovia’s range had expanded to over a thousand items, ranging from bras and panties to corrective lingerie. That same year, the brand attracted a significant investment of $4 million in a Series A round, fueling further growth and marketing development.

In 2016 and 2017, Clovia diversified its offerings, adding lines such as sleepwear, sportswear, and beachwear. 2017 marked Clovia’s entry into the stock market with the opening of its first store in the heart of Delhi, a presence that only grew in the following years.

2018 brought another financial success for Clovia: the company secured an impressive $15 million in Series C funding for an ambitious international expansion. Two years later, the brand proudly announced itself to more than five million satisfied Indian customers and even entered the personal care market.

In 2023, Clovia became an international brand supplying its products to 90 countries with a strong retail network of over 60 stores. The company’s journey has been marked by watershed moments, including entry into various product categories, retail expansion, and successfully raising crucial rounds of funding.

Meaning and History

Clovia Logo History

What is Clovia?

Founded in 2011 by Neha Kant and Pankaj Vermani, Clovia is transforming the lingerie industry in India by offering modern women high-quality lingerie, sportswear, home textiles, and personal care products tailored to their tastes and local traditions. Since its inception, Clovia has been committed to empowering Indian women to feel more confident with lingerie that skillfully combines comfort, style, and affordability.

2011 – today

Clovia Logo

The basis of the Clovia logo is a handwritten font. However, it is not cursive but vertical, which makes it look like wall graffiti. The letters are not bold; they look as if they were drawn with a marker or felt-tip pen. The glyphs are connected, slender, and grotesque. The narrow letter “l” with a barely visible loop and the letter “i” with two pink dots instead of one black one stand out. These dots look like lipstick marks. This colorful element gives the emblem a touch of glamor, hinting at fashion and feminine products. The rest of the name is in black, which emphasizes the business nature of the Indian online store.

The logo has a very calm character. The pink dots on the letter “i” wink to those who want to find something stylish and fun. The black color of the rest of the name gives a sense of seriousness but not too much, as if the logo knows when to get down to business.

Clovia color codes

Deep CeriseHex color:#e40b92
RGB:228 11 146
CMYK:0 95 36 11
Pantone:PMS 806 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C