Clovia Logo PNG
The Clovia logo conveys femininity, comfort, and style, reflecting the brand’s desire to offer exquisite, comfortable lingerie that highlights every woman’s uniqueness. The emblem’s design stands out with attention to detail and a commitment to quality, showing that the brand aims to help women feel beautiful and confident every day.
Clovia: Brand overview
In 2011, Neha Kant and Pankaj Vermani set out to revolutionize the lingerie sector in India by opening a Clovia store in Noida. Initially launched as a niche online store, the brand catered to Indian women’s demand for high-end lingerie. Despite a modest range of just 12 items, Clovia’s commitment to the craft and excellence of lingerie was evident.
After just four years, by 2015, Clovia’s range had expanded to over a thousand items, ranging from bras and panties to corrective lingerie. That same year, the brand attracted a significant investment of $4 million in a Series A round, fueling further growth and marketing development.
In 2016 and 2017, Clovia diversified its offerings, adding lines such as sleepwear, sportswear, and beachwear. 2017 marked Clovia’s entry into the stock market with the opening of its first store in the heart of Delhi, a presence that only grew in the following years.
2018 brought another financial success for Clovia: the company secured an impressive $15 million in Series C funding for an ambitious international expansion. Two years later, the brand proudly announced itself to more than five million satisfied Indian customers and even entered the personal care market.
In 2023, Clovia became an international brand supplying its products to 90 countries with a strong retail network of over 60 stores. The company’s journey has been marked by watershed moments, including entry into various product categories, retail expansion, and successfully raising crucial rounds of funding.
Meaning and History
What is Clovia?
Founded in 2011 by Neha Kant and Pankaj Vermani, Clovia is transforming the lingerie industry in India by offering modern women high-quality lingerie, sportswear, home textiles, and personal care products tailored to their tastes and local traditions. Since its inception, Clovia has been committed to empowering Indian women to feel more confident with lingerie that skillfully combines comfort, style, and affordability.
2011 – today
The Clovia logo reflects the style and era when the brand was actively gaining market presence. It features a handwritten font, not a classic cursive but a more modern vertical style reminiscent of street graffiti. The letters appear as if they were drawn with a marker or felt-tip pen—they are not thick but light and airy. This gives the impression that the brand name was written hastily yet with great attention to detail.
Particularly notable is the letter “l,” which has a narrow shape and a barely noticeable loop. It adds individuality to the logo as if someone had drawn it with a light hand. The letter “i” stands out even more with two bright pink dots replacing the traditional single black one. These dots resemble lipstick marks, adding a feminine and playful touch to the emblem. When the brand started, such elements were crucial. They reflected the company’s desire to offer something unique and appealing to women seeking practicality in clothing and accessories and a distinctive style.
The rest of the logo’s black color adds seriousness and stability, indicating the company’s businesslike approach to its work. But combined with the pink dots, it creates a balance between the strict and the playful, fully capturing the spirit of the time when women began to express their individuality more boldly through fashion.
