Clovia Logo PNG
The Clovia logo conveys femininity, comfort, and style, reflecting the brand’s desire to offer exquisite, comfortable lingerie that highlights every woman’s uniqueness. The emblem’s design stands out with attention to detail and a commitment to quality, showing that the brand aims to help women feel beautiful and confident every day.
Clovia: Brand overview
In 2011, Neha Kant and Pankaj Vermani opened a Clovia store in Noida to revolutionize the lingerie sector in India. Initially launched as a niche online store, the brand catered to Indian women’s demand for high-end lingerie. Despite a modest range of just 12 items, Clovia’s commitment to the craft and excellence of lingerie was evident.
After just four years, by 2015, Clovia’s range had expanded to over a thousand items, ranging from bras and panties to corrective lingerie. That same year, the brand attracted a significant investment of $4 million in a Series A round, fueling further growth and marketing development.
In 2016 and 2017, Clovia diversified its offerings, adding lines such as sleepwear, sportswear, and beachwear. 2017 marked Clovia’s entry into the stock market with the opening of its first store in the heart of Delhi, a presence that only grew in the following years.
2018 brought another financial success for Clovia: the company secured an impressive $15 million Series C funding for an ambitious international expansion. Two years later, the brand proudly announced itself to more than five million satisfied Indian customers and entered the personal care market.
In 2023, Clovia became an international brand supplying its products to 90 countries with a strong retail network of over 60 stores. The company’s journey has been marked by watershed moments, including entry into various product categories, retail expansion, and successfully raising crucial funding rounds.
Meaning and History
What is Clovia?
Founded in 2011 by Neha Kant and Pankaj Vermani, Clovia is transforming the lingerie industry in India by offering modern women high-quality lingerie, sportswear, home textiles, and personal care products tailored to their tastes and local traditions. Since its inception, Clovia has been committed to empowering Indian women to feel more confident with lingerie that skillfully combines comfort, style, and affordability.
2011 – today
The Clovia logo stands out with its bright and memorable style. The design is based on a handwritten font, executed in a free, slightly casual manner that gives it a light and modern appearance. An interesting feature is the lack of slant—the letters are positioned strictly vertically, making the text visually stable and composed despite its handwritten nature.
The font resembles lines drawn with a marker or felt-tip pen, featuring thin, smooth forms. All the letters are connected, creating a sense of unity and natural flow. The letter “l” stands out with its elegant narrow shape and a small loop at the top. This detail adds sophistication and individuality to the text.
The key highlight of the visual mark is the two pink dots above the letter “i.” These elements resemble lipstick marks, evoking associations with femininity and style. This bright touch sets the logo apart, adding character and originality. The rest of the text is rendered in black, contrasting with the pink accents and emphasizing the brand’s serious approach.
The name reflects elegance, grace, and a focus on women’s beauty. The design conveys this meaning with glamorous pink details and black simplicity. This combination underscores the essence of the Indian online store, which specializes in women’s clothing and accessories.
The emblem’s smooth and continuous lines create a sense of lightness, aligning with the brand’s focus on convenience and simplicity. The result is a design that conveys a modern, glamorous image of a company aimed at stylish and confident women.
