A site dedicated to news from the world of technology, in every possible way, emphasizes its innovativeness. The CNET logo symbolizes progress and continuous change. At the same time, it looks contradictory: it shows the internal struggle that underlies development and transformation.

CNET: Brand overview

Founded:March 5, 1994
Founder:Red Ventures
United States
CNET is a website covering technology, computers, cars, and technology. Red Ventures own it. The CNET logo is known worldwide: the site is ranked 16th in its category. The site has up to 67 million visitors per month.

Meaning and History

CNET Logo History

CNET content was originally created for television and was posted online in the format of TV shows on several sites. And only in recent years, the owners began to prefer the format of blogs and podcasts.

What is CNET?

American news resource, founded in 1994 and dedicated to new products and news in the world of computers and technology. 57% of visitors are from the United States.

1994 – 2008

CNET Logo 1994

The site’s logo is very concise and yet conveys all the information the user needs to know.

It is a red circle with the name CNET inscribed in it. The use of lowercase letters indicates the service functions of the site. It only provides information about new computer products. It is the main one. CNET is close to its readers. The site is easy to find and accessible to all.

The image’s trick is the dividing line between the first and all the other letters. It turns the inscription into the word “network” (net), indicating the Internet and the letter C. It immediately demonstrates the scope of CNET’s work. The composition has three readings:

  • Computer network – computer network, since all of the site’s information is stored and transmitted over a network.
  • CNET/net – a CNET company that operates on a network.
  • Computer/net – computers/network or information about computers on the network.

All variants quite accurately demonstrate the essence of the product. The squiggly lines running off the letters at right angles hint at the microchips, the flow of information, and the networking.

The circle shape suggests brevity. The site provides the latest and most exhaustive information about all the new products. In addition, the form is a prototype:

  • A button to be pressed
  • icons on the desktop.

This encourages the transition to the resource. And the use of red reinforces the message, indicating urgency and importance. It is associated with the alarm.

2008 – 2011

CNET Logo 2008

In 2008, the site was bought by CBS Interactive. It changed the visual identity of the brand. The dividing line was removed from the logo so that users would perceive the word CNET as a brand. The font of the lettering became smoother and more rounded. And the circle, thanks to the gradient, turned into a sphere and became the prototype of the globe. The site contains news from all over the world and whoever uses CNET is always up to date.

2011 – 2022

CNET Logo 2011

The logo was returned to its original look and font, as the feature with the line was very successful and unique, and the hint of a network in the letters themselves was ideal for the site’s emblem. At the same time, the bulkiness of the balloon was left. Its rounded shape made the logo more pleasing to the eye.

2022 – today


At the end of 2020, the company was sold to the American media company Red Ventures. While the original deal in 2008 was for $1.8 billion, Ventures bought the site for $500 million, which spoke to the loss of CNET’s popularity and value.
Various steps were taken to get the site back on top, including rebranding. The concept of brand presentation changed completely.

The modern logo is a CNET lettering in an unusual font. On the one hand, it looks like a newspaper font, which links the emblem to the news. On the other hand, the serifs on the letters are very extended, making each one spherical. This demonstrates the completeness of the information.

The site contains a voluminous layer of data from popular podcasts, blogs, news, and review articles. The roundness of the letters also shows the delicate approach outlined in the company’s mission – introducing people to new products so they can make their own decisions later.

Font and Colors

CNET Emblem

The main colors of the logo are red and white.

  • Red – urgency, exclusivity, cuteness.
  • White – news, honesty, openness.

CNET Symbol

Font inscriptions are unique and designed specifically for the site. It is partly similar to Doric Expanded but more smooth and rounded.

CNET color codes

LustHex color:#e71c1c
RGB:231 28 28
CMYK:0 88 88 9
Pantone:PMS Bright Red C