web portal Logos and Brands
Internet portals that aggregate news, services, and user functions on a single home page make up the “Web Portal” section. Yahoo!, MSN, AOL, and regional portals such as Mail.ru and Naver dominated the early Internet era, when users began their sessions with a universal page that combined email, news, weather, and a directory of links. The web portal format peaked in popularity in the late 1990s, then lost ground to search engines and social networks. Still, Yahoo! Japan and Naver remain dominant in their respective national markets. The logos in this section capture the brands that defined the first online experience for millions of users, and the emblems are associated with the era of modem connections and dial-up sounds.
