i-Ready Logo

I-Ready Logo

The i-Ready logo is graphic-textual. It clearly explains the tasks of the internet portal, calling for the improvement and refinement of knowledge. To do this, the designers used the name of the digital resource and complemented it with a multicolored cube, which demonstrates the diverse possibilities of the educational website.

i-Ready: Brand overview

Founder:Curriculum Associates
United States
i-Ready is an educational internet platform created to help students and teachers to enhance learning, improve the absorption of taught material, and increase academic achievement. It allows monitoring students, individualizing the educational process, and tracking children’s results. The initiator of the program is the Curriculum Associates center. The beginning of its implementation was in 2009, with the final launch in 2011.

Meaning and History

I-Ready Logo History

The beginning of this educational portal was laid by an almost eponymous resource – Ready. It became its foundation. The new service includes two parts: diagnostic, where students’ capabilities are studied, and individual instruction, within which personalized learning methods are selected for each child. The developer company has considerable experience in this area, as it has long been associated with the field of knowledge transfer.

The visual identity is built on the name of the program. It forms its basis, as it is used in the logo. The rest of the design demonstrates the versatility of the process and the number of its participants. The fact is that in the learning process, three parties are necessarily involved: the teacher, the student, and the parents. One selects optimal tasks, the second masters’ didactic materials, and the third provides the necessary conditions.

What is i-Ready?

The i-Ready program is an educational web resource offering assistance to all parties in the learning process. It was created by the Curriculum Associates center and launched in 2009. In 2011, its integration and setup were fully completed.

2009 – 2014

I-Ready Logo 2009

The emblem features a green rectangle in a horizontal arrangement. However, it is not painted in a standard color but in an olive shade, and it contains a white inscription only in the middle. The right and left sides are free from the text. The name is typed in a chopped font in lowercase. The exception is the capital letter “R.” Next to it is a white cube.

2014 – 2021

I-Ready Logo 2014

After the redesign, the cube gained color and was moved upwards. Its sides became multicolored: blue, yellow-brick, and green. The rectangle disappeared, and the inscription got a different style. Now it is large, black, with a small inter-character distance.

2021 – today

I-Ready Logo

The modern version consists of the same elements that were initially present, but only in a different combination. The designers moved the multicolored cube to the left, and the text was placed directly behind it. They also changed their proportions so the geometric figure looks smaller than the textual part. But it is just as bright as before.

The visual identity of i-Ready aims to reflect the diversity of methods for the improvement and growth of students. On the one hand, it demonstrates the needs of children; on the other hand, it shows the personalization of learning; on the third hand, it offers to track academic performance throughout the year. The three facets also convey the number of participants in the process for successful material assimilation.

Font and Colors

I-Ready Emblem

The inscription is done in a semi-bold typeface. Until 2021, the letters had rounded ends, but then their streamline decreased, and the legs acquired a classic shape with straight angles. The “a” has changed the most: instead of the standard lowercase symbol, a round one is used. The logo’s palette has not changed for many years, remaining orange-blue-green.

I-Ready Symbol

i-Ready color codes

PumpkinHex color:#ff751a
RGB:255 117 26
CMYK:0 54 90 0
Pantone:PMS Bright Orange C
Yellow GreenHex color:#81d12b
RGB:129 209 43
CMYK:38 0 79 18
Pantone:PMS 802 C
Maximum Blue GreenHex color:#14bfc7
RGB:20 191 199
CMYK:90 4 0 22
Pantone:PMS 3262 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C