The i-Ready logo is graphic-textual. It clearly explains the tasks of the internet portal, calling for the improvement and refinement of knowledge. To do this, the designers used the digital resource’s name and complemented it with a multicolored cube, which demonstrates the educational website’s diverse possibilities.
i-Ready: Brand overview
Meaning and History
The beginning of this educational portal was laid by an almost eponymous resource, Ready. It became its foundation. The new service includes two parts: diagnostic, in which students’ capabilities are assessed, and individual instruction, in which personalized learning methods are selected for each child. The developer company has considerable experience in this area, as it has long been associated with knowledge transfer.
The visual identity is built around the program’s name. It forms the basis of the logo. The rest of the design demonstrates the versatility of the process and the number of its participants. The fact is that in the learning process, three parties are necessarily involved: the teacher, the student, and the parents. One selects optimal tasks, the second masters the didactic materials, and the third provides the necessary conditions.
What is i-Ready?
The i-Ready program is an educational web resource offering assistance to all parties in the learning process. It was created by the Curriculum Associates center and launched in 2009. In 2011, its integration and setup were fully completed.
2009 – 2014
The emblem features a green horizontal rectangle. However, it is not painted in a standard color but in an olive shade, and it contains a white inscription only in the middle. The right and left sides are free from the text. The name is typed in a chopped font in lowercase. The exception is the capital letter “R.” Next to it is a white cube.
2014 – 2021
After the redesign, the cube gained color and was moved upwards. Its sides became multicolored: blue, yellow-brick, and green. The rectangle disappeared, and the inscription got a different style. Now it is large, black, with a small inter-character distance.
2021 – today
The modern version consists of the same elements as the original, but in a different combination. The designers moved the multicolored cube to the left and placed the text directly behind it. They also changed their proportions so the geometric figure looks smaller than the textual part. But it is just as bright as before.
The visual identity of i-Ready aims to reflect the diversity of methods for improving and supporting students’ growth. On the one hand, it demonstrates children’s needs; on the other hand, it personalizes learning; on the third hand, it offers tracking of academic performance throughout the year. The three facets also convey the number of participants in the process for successful material assimilation.
Font and Colors
The inscription is done in a semi-bold typeface. Until 2021, the letters had rounded ends, but then their streamline decreased, and the legs acquired a classic shape with straight angles. The “a” has changed the most: instead of the standard lowercase symbol, a round one is used. The logo’s palette has not changed for many years, remaining orange-blue-green.
