The Colgate-Palmolive logo includes a monogram that consists of the blue letters “c” and “p.” Because the “p” on the left side is missing a fragment, the internal gaps look like a white “+” sign. It symbolizes prosperity, positive changes, and the emergence of something new, reflects the company’s wide range, and hints at the high quality of its products.
Colgate-Palmolive: Brand overview
Founded: | 1806 |
Founder: | William Colgate, Burdett J. Johnson, William J. Peet and Robert Peet |
Headquarters: |
NY, United States |
Website: | colgatepalmolive.com |
Meaning and History
The debut emblems have not survived, since at the beginning the enterprise repeatedly suspended its activities, after which it was reopened. Only one thing is known: they were mainly informational and introduced buyers to the company and its products. Now the logo is used, approved in 1972.
What is Colgate-Palmolive?
Colgate-Palmolive is an American multinational company that manufactures and sells consumer products for household use, health, personal hygiene, and veterinary care. Its headquarters are located in New York City (Midtown Manhattan). The company’s foundation dates back to 1806, when it started as a soap and candle manufacturer.
Font and Colors
The current version consists of two elements: text and a graphic symbol. The name is executed in angular, geometric letters. It is preceded by the abbreviation “CP.” The designers made it in the form of two connected signs with a narrow inner gap. Moreover, the letter “P” lacks the upper fragment of the leg, due to which it has become similar to the “C” located in a mirror. The result is a horizontal oval, divided in two by a thin white line.
The word “Colgate-Palmolive” is in uppercase and a standard chopped typeface. The letters are wide, slightly tilted to the right. The logo palette includes three colors: blue (abbreviation), black (full name), and white (background).
Colgate-Palmolive color codes
Ocean Boat Blue | Hex color: | #007ac2 |
---|---|---|
RGB: | 0 122 194 | |
CMYK: | 100 37 0 24 | |
Pantone: | PMS 3005 C |
Black | Hex color: | #000000 |
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RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |