Collistar Logo PNG
The emblem clearly shows how the brand’s cosmetics address deep internal skin problems. The Collistar logo promises double protection and resurfacing. Alludes to the use of cutting-edge technology.
The history of Collistar began in 1968 in Milan as part of Zambeletti. Its first product was a tinted eye drop, which gave the brand its name, “Collirio delle Star.” For years, the brand remained a minor player in a market dominated by larger Italian cosmetics companies.
A turning point came in 1982, when Daniela Sacerdote took the lead. With experience at D&D, Bertelli, Deborah, and Fiorucci, she introduced a strategy based on premium positioning with broader accessibility. Distribution shifted to perfumery stores, while advertising employed editorial-style campaigns that explained product formulas.
In 1983, Collistar launched compact bronzing powder and single-dose anti-aging capsules. The capsule format initially struggled but gained traction when paired with creams. Anti-cellulite products later became a core category, at times exceeding 57% share in Italy.
In 1984, Zambeletti was acquired by Beecham, while Collistar retained operational independence. In 1990, its compact super-moisturizing cream was added to the Leonardo da Vinci Museum collection in Milan.
Between 1992 and 1993, the brand joined Bolton Group, alongside Borotalco and UHU. This enabled gradual international expansion, starting in 1996 with Malta and Portugal.
In 1995, Collistar launched one of the first cosmetic websites in Italy. By 2003, it led the Italian perfumery market across skincare and makeup, competing with L’Oréal.
In 2007, the brand received the Oscar dell’Imballaggio for packaging design. In 2019, Daniela Sacerdote left her role after nearly four decades shaping the company’s direction.
Meaning and History
After the restoration of production, a major rebranding took place, which slightly affected the logo design. However, throughout the trademark’s long history, it has always had only one logo, derived from the name.
The personal badge depicts a stylized letter “C.” It is an outline symbol reminiscent of Packman. Also, there is a rhombus inside. The double line makes the elements stand out clearly. Below is the second part of the logo, the brand name.
What is Collistar?
Collistar is an Italian cosmetics brand. It was founded in 1968 by Bolton Group B.V. It remained relatively unknown for a long time until it was taken over by Daniela Sacerdote. The brand gained widespread popularity after 1982. Today, the company is Zambeletti’s largest structural division.
Font and Colors
The emblem features a miniature serif typeface. For “L” and “T,” they are wavy; for “C” and “S,” they are cut diagonally; for the rest, they are classic straight lines. The letters are narrow and elongated. The space between them is minimal, making it seem as if they have merged. The logo’s main palette is red. Its background is white.