Color Street Logo

Tags:
Color Street Logo
Color Street Logo PNG

Color Street is a fashion brand from the USA that presents innovative nail polishes produced using patented technology. It appeared in 1988 at the initiative of businessman Fa Park. Its main specialization – everything for nail art. This includes false nails and nail polish with a specific spectrum of colors, instant drying, and increased gloss. The company was founded in New York. Now its production facilities are in Clifton, New Jersey.

Meaning and History

Color Street Symbol

This cosmetic brand started with problems. More precisely – from the seen problems, when a cab passenger tried right in the car to quickly clean her nails and paint them. Fa Park watched the sad action at a traffic light, and when he arrived home, he immediately went to the store to buy nail polish to begin the experiments. He applied nail polish under unequal conditions to different paper types until he got the perfect one. In the end, the entrepreneur discovered a unique formula, which he patented and began to implement in production.

The brand concept is built on the principle of beauty and practicality. These are incredibly bright tones with easy application, quick-drying and easy removal. In its fashionable nail polishes, the manufacturer reflects, first of all, modernity, and secondly, universality. The logo embodies this idea because it consists of a basic palette for nail art. These are delightful colors, one hundred percent lacquered, shiny, with an impeccably glossy surface.

The combination of modernity, brightness, and practicality of the products is reflected in the brand logo. On the one hand, it has strict black elements, and on the other hand, it consists of magical iridescent inclusions. Such a combination conveys a sense of celebration even in a business casual. The logo has two basic parts – text and graphics. They are both very simple, light, and not overloaded with many details. They clearly show the simplicity to which the cosmetics company of patented nail polishes aspires.

The lettering is the brand name, composed of two words of a different style. The first fragment of the word combination is at the top. It is written in lower-case bold type. The letters are spaced optimally, making them easy to read and comprehend. The characters are rounded, streamlined, chopped. There are no abrupt transitions. The second half of the name occupies the bottom line. The second half is made to contrast with the first because its signs are as thin as possible, with clear right angles both inside and outside. The word is written in capital letters, which are placed almost side by side.

The graphic part consists of colorful multicolored spots of the neon spectrum. They convey the mood of the brand’s products, embody the tone of the nail polishes and represent their basic range. The six dots divide the company name in two, not allowing it to merge. They look like dotted lines drawn with thin brushes on white paper. The miniature circles are colored in red, yellow, blue, navy blue, pink, and purple. Bright accents immediately catch the eye even with a glance at the logo – they attract and intrigue, making you interested in the products.

Font and Colors of the Emblem

Color Street Emblem

Color Street has just one personal identity mark to make the brand recognizable. It hasn’t changed since its inception and was approved early in the brand’s career. This symbolism contains two opposites – practicality and brightness. The founder of the company emphasizes the idea of a common image. That in any situation, in any clothing, there is bound to be a place for colorfulness – in the form of glossy, well-groomed nails.

Two types of garnish are used in the logo. The first part of the name is written in a font reminiscent of Avalon Book by FontSite Inc. as much as possible, but with thicker letters. The second word is written in a typeface close to Aovel Sans Regular, which designer Alvaro Thomaz created.

The color palette in the emblem is bright and saturated, entering the neon spectrum. It is dominated by red, purple, navy blue, yellow, pink, and sky blue. The letters are colored in black, which makes them stand out wonderfully against the white background.