Columbus Blue Jackets Logo

Columbus Blue Jackets LogoColumbus Blue Jackets Logo PNG

No hockey attribute can be used in the emblem to show a direct connection to hockey and a great love for it. This is proven. For example, the team chose the Columbus Blue Jackets emblem with a star and flag in a patriotic style, removing the stick from it. It created an imbalance in the symbolism and was not liked by the fans.

Columbus Blue Jackets: Brand overview

Founded:2000
Founder:John P. McConnell
Headquarters:
Columbus, Ohio, U.S.
Website:nhl.com

The state of Ohio (especially its northern part near Detroit) has always been fond of hockey. However, NHL officials somehow did not show a desire to establish any franchise there. “Cleveland Barons,” having moved from California in the 1970s, were merged with “Minnesota North Stars” just two seasons later. At the end of the 1990s, Cleveland was not the most famous sports city. Although the baseball club played in Major League Baseball, the basketball team continuously lost seasons and did not make the playoffs; a new football team was only planned to replace the one that ran away to Baltimore. Under these conditions, Ohio residents decided to establish a hockey team in the rapidly growing Columbus, the state’s capital. At that time, it was the hometown of the professional soccer club “Crew.” This didn’t mean that hockey would not have competition; the city was literally obsessed with college football, but it wouldn’t be as fierce as in Cleveland.

The NHL Commissioner Gary Bettman approved the proposal, as he was keen to maintain interest in hockey in Ohio. But city authorities didn’t want to allocate public funds for sports facilities. It was decided to hold a referendum, which showed that Columbus residents did not want a state-funded arena. Columbus’s hopes for an NHL offer faded. Unexpectedly, the insurance and financial company Nationwide announced that it would pay for the construction of a $150 million arena.

In 2000, the “Columbus Blue Jackets” played their first regular season in the NHL. The “Name the Team” contest showed that over 14,000 fans supported the “Columbus Blue Jackets” option. The team was named after the Union soldiers’ uniforms during the Civil War of 1861-1865. Ohio is proud of its key role in providing the Northern Army with troops, officers, and supplies. It gathered more soldiers than any other state. Several leading generals were from Ohio, including Ulysses Grant (future President of the USA), William Sherman, James Garfield (future President of the USA), and George Custer. Finally, the Union’s dark blue uniforms were sewn right in Columbus. The name turned out to be doubly relevant. Moreover, Blue Jacket was the chief of the Shawnee Indians, known for his militant defense of the tribe’s lands in Ohio in the late XVIII – early XIX century.

Columbus Blue Jackets Symbol

So now it’s clear where the name Blue Jackets came from. By the way, the famous cannon that fires at home games when the “Blue Jackets” score a goal is a tribute to Ohio’s history. The official mascot of the “Columbus Blue Jackets” is Stinger, a bright green bug with red eyes.

The team’s color palette consists of blue, red, and white colors, which are the colors of the flags of Ohio and the USA. However, the team’s emblem let the fans down a bit with its neon-green stinger. Overall, it was not attractive. The original logo was a red ribbon with stars unfolded in the form of the letters “CB” with a stick cutting through the center to depict “J.” An additional silver star crowning the stick symbolized Columbus as the state capital. The logo resembled a Christmas tree very much.

The franchise’s alternative logo was a wasp. A wasp? Why? It might seem a bit strange, but it’s a play on words. Yellowjacket is the common name for predatory social wasps in North America. Inspired by this symmetry, the club invented a new insect unknown to nature – a wasp in a Yankee soldier’s jacket with a stick. Luckily, fans disliked this malevolent insect, which led to its “death” a few years later.

In 2003, the “Blue Jackets” received a new, alternative, dark blue jersey color with two new logos.

Meaning and History

Columbus Blue Jackets Logo History

The “Columbus Blue Jackets” team appeared in the state of Ohio in November 1997 as part of the NHL expansion. Although the “Columbus Blue Jackets” have only three logos, they are legendary identifiers. They are dedicated to the entire population of the state of Ohio, particularly the city of Columbus, as a tribute to the enormous support of the country during the Civil War. All emblems are connected to the franchise’s name and symbolize patriotism, courage, fearlessness, and the drive for victory.

What is Columbus Blue Jackets?

Columbus Blue Jackets is an NHL hockey club, a member of the Metropolitan Division, and a representative of the Eastern Conference. It is based in the city of Columbus, Ohio. The team plays its home matches at the local Nationwide Arena.

2000 – 2003

Columbus Blue Jackets Logo 2000-2003

In 2000, the team introduced its first logo, which consisted of an emblem and inscription. The emblem was a red ribbon with 13 stars symbolizing the 13 colonies. A yellow J-shaped stick cuts through the center with a silver star on top, symbolizing Columbus. The team name, “Blue Jackets,” written in white and framed with a red border, was located under the city’s name. The entire logo was placed on a dark blue background.

2004 – 2007

Columbus Blue Jackets Logo 2004-2007

For the next four years, the emblem remained practically the same as the previous one. The red ribbon with thirteen white stars, the yellow J-shaped stick, and the silver Ohio star were still present, but this time, it was decided to remove the text elements completely.

2008 – today

Columbus Blue Jackets Logo 2008-present

Eleven years ago, there was another change of logo as part of the redesign for the new season, sponsored by Reebok. Now, a version with a large silver star is used. It is surrounded by the Ohio flag, wrapped around it in the form of the letter C. The beginning of the panel (where the pole should be) is on the right and, bending, turns left and then up, forming a loop. Two lower rays of the five-pointed star extend beyond the flag and form sharp triangles. The right and upper rays are fully visible, and the left is hidden behind the panel, so it seems smaller in size.

The logo also consists of twelve small stars and a circle between them. The rest is occupied by white and red stripes. All elements are outlined by a dark blue line, expanding upwards and becoming the flag’s shadow.

Font and Colors

Columbus Blue Jackets Emblem

The debut version is an unusual monogram – “CBJ,” an abbreviation of the phrase “Columbus Blue Jackets.” The red stripes and yellow sticks are positioned so that the letters are easily readable. The signs have sharp angles, and at the top of the improvised letter “j,” a large star proudly stands in place of a dot. There are smaller stars on the ribbon. The second emblem is also an abbreviation – this time of the word “Columbus.” It refers to the city where the franchise is located.

The abbreviation is made in a custom font. The name at the bottom of the very first logo is done in a classic serif font. Capital letters “B” and “J” seem larger than the rest, although all symbols are uppercase.

According to the Pantone color matching system, the emblem contains the official colors of the hockey club: blue PMS 282, plain silver PMS 429, and red PMS 186. It also uses metallic silver PMS 877 and white.

Columbus Blue Jackets color codes

BlueHex color:#041e42
RGB:4 30 66
CMYK:100 90 13 68
Pantone:PMS 282 C
RedHex color:#c8102e
RGB:200 16 46
CMYK:2 100 85 6
Pantone:PMS 186 C
Flat SilverHex color:#a2aaad
RGB:162 170 173
CMYK:21 11 9 23
Pantone:PMS 429 C

FAQ

What does the Columbus Blue Jackets emblem mean?

The team’s logo reflects patriotism. Initially, it was a red ribbon studded with stars and surrounding a yellow stick. Then, it was replaced by the US flag, wrapped around a large silver star. In total, the emblem has 13 stars, symbolizing the American colonies.

Who designed the “Columbus Blue Jackets” logo?

Designer Ken Loh designed the original logo. He styled the first letters of the word “Blue Jackets” as graphic elements: “B” was depicted as a twisting red ribbon, and “J” was a yellow hockey stick.

What is the mascot of the “Columbus Blue Jackets”?

The mascot of the “Columbus Blue Jackets” is Stinger. This bug is bright green. The anthropomorphic character wears the team’s uniform and bears the number 00 because it appeared in 2000.

Where did the name “Columbus Blue Jackets” come from?

The name comes from two significant factors. Columbus is the birthplace of the hockey team. Blue Jackets is a tribute to Ohio’s historical heritage for its participation in the Civil War and the patriotism shown by its residents.

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