The Contact Air logo is full of movement. The brand positions itself as part of a large system serving passengers worldwide. With the company, a client can fly around the globe. The emblem suggests speed and comfort.
Contact Air: Brand overview
Contact Air, a regional airline based in Stuttgart, Germany, was founded in 1974. It initially served the southern regions of Germany with a modest fleet of turboprop aircraft.
During the 1980s, the airline expanded its operations, adding larger jets to its fleet and expanding its flight network to cover more destinations in Europe. In 1999, Contact Air joined the respected Star Alliance, joining the ranks of such established members as Lufthansa and Thai Airways.
In 2002, a strategic shift occurred when Contact Air entered the low-cost flight market and began operating under a separate certification as Contact Air Flug. Contact Air’s main fleet consisted of Fokker 70 and Fokker 100 jets, ideal for regional flights.
At its peak, Contact Air flew to more than 20 destinations and carried about 2 million passengers per year. The airline employed about 500 people who were involved in both flight operations and administration.
However, mounting losses led the airline to declare bankruptcy and ceased operations in December 2012 after 38 years of operation. After Contact Air ceased to exist, some of its assets and routes were absorbed by Lufthansa.
Meaning and History
What is Contact Air?
It was a German regional airline based in Stuttgart, known for its role as a partner of Lufthansa Regional. The company operated a fleet of Fokker 50 turboprop and Fokker 100 jet aircraft, efficiently serving short and medium routes. It was recognized for its flights connecting small German cities with major European hubs, playing an important role in ensuring regional transportation accessibility.
1974 – 2012
Before becoming part of OLT Express Germany, Contact Air had a multi-colored logo. It included a dark blue word mark – the brand name written in a standard bold font. Another element was a circle consisting of stripes of different widths: three light blue, three green, and five white. This design arrangement symbolizes the planet, denoting the company’s global airline network.
The multicolor circle pattern depicting the planet emphasizes the company’s commitment to international operations. The use of blue hues in the circle echoes the dark blue color of the trademark, creating a sense of design integrity. The bold typeface of the brand name adds weight and significance, ensuring the company stands out. The logo has been carefully crafted to demonstrate the brand’s global aspirations while maintaining a cohesive visual identity.