The Content Warning logo makes players think about the surprises awaiting them underwater. In the ruins of the sunken city, not only valuable artifacts are hidden, but dangerous monsters as well, which can interfere with completing the mission. Therefore, the emblem creates a sense of anxiety justified by the survival horror genre.
Content Warning: Brand overview
Landfall Publishing is the developer and publisher of the cooperative survival-horror video game Content Warning. Development began in late 2023, with the release of initial teasers highlighting its unique gameplay concept. The project combined social media dynamics with horror elements, offering players a fresh experience.
The game was officially released on April 1, 2024, continuing the company’s tradition of launching titles on Laughter Day. This practice has become a notable marketing strategy for Landfall Publishing, drawing extra attention to their releases.
The central premise involves four players exploring abandoned locations. Participants must survive while recording their encounters with various monsters to earn views on a virtual social media platform. This mechanic mirrors current trends in content creation and online engagement.
The development process focused on innovative features in cooperative and horror gaming. The team implemented a dynamic system for generating environments and monster appearances, ensuring high replayability and maintaining player interest.
Meaning and History
What is Content Warning?
This is a horror video game where players explore abandoned locations using a handheld camera. The game combines survival and psychological horror elements, immersing players in paranormal events. Players gather clues, uncover the history of the locations, and encounter ghostly entities. Its unique recording mechanics and limited resources create a tense and gripping gameplay experience reminiscent of found footage-style films.
2024 – today
The Content Warning logo conveys the essence of the game. The square frame of black corners resembles a viewfinder, as the players’ task is to dive underwater with a video camera and film anything that seems strange or unusual. The large yellow eye in the center indicates that all recorded footage is meant to be viewed by an audience, who will evaluate its worth and pay for it.
The choice of color evokes a sense of the supernatural. The yellow eye with a vertical pupil hints at mysterious and eerie creatures dwelling underwater. This suggests that players are not simply capturing scenery but predatory monsters and rare artifacts. The exclamation mark inside the eye signifies the danger of the mission, as divers have limited oxygen supplies, and the ruins are filled with traps at every turn. Not all four players diving into the unexplored depths may return to the surface.
The emblem is designed in a simple geometric style, emphasizing the seriousness of the events. The square frame with the eye symbolizes the filming process and implies that the operators are objects of observation. It creates the impression of a “view through the lens,” as if an unknown monster has already noticed it is being watched.
Beneath the graphic symbol is the black inscription “CONTENT WARNING,” split into two lines. The designers chose a massive, bold font to make the brand name appear imposing. At the same time, the corners of the letters are softened, conveying the fluidity of water, as much of the game takes place in an underwater city beneath an island. The black color evokes a sense of mystery, intrigue, and unseen danger.