Hitman is a stealth action computer game that has become a single series and a media franchise. It is available on most platforms and was first created in 2000 by IO Interactive from Denmark. It was first published by Eidos Interactive (until 2006), then Square Enix (until 2018), and Warner Bros. The modern collection includes several video games about the 47th agent – a professional killer. The franchise includes two films of the same name: with Timothy David Olyphant in the title role (appeared in 2007) and Rupert Friend (released in 2015). The game is also known for the music written by Jesper Jakobson Kyd, a Danish composer. In 2017, Fox 21 and Hulu announced their intention to direct a Hitman television series.
Meaning and History
Although a computer game is classified as an action game, it occupies an intermediate position between shooters and stealth games. The main goal of the character is to destroy enemies. But there are also peaceful tasks, including the theft of a certain object or penetration into a protected area. The gamer himself chooses the way to get rid of the enemy: harsher, less harsh, or even covertly. At the same time, bloodshed is not encouraged, as is the death of innocent people: penalty points are awarded for them.
There is also an incredibly large selection of weapons for eliminating enemies – from a gunshot to cold and even non-standard. The priority is for silent views, for which the player can reach the level of a silent killer. For this, he is given a prize or another weapon. Moreover, the gameplay is based on overcoming, secret movements, disguises, and mixing in a crowd with others. This tactic is reflected in the emblems, of which the franchise has eight pieces.
At the time of its release, the computer game was accompanied by a monochrome logo. It features a ninja throwing weapon – shuriken. It has a forked shape and is located at the top of the emblem. Above him is a light smoke from the fired pistol. And underneath is the original title of the franchise, in capital letters with serifs and a slight tilt to the right. The symbols are supplemented with thin stripes, short strokes, torn edges, and sharp spikes. Even lower, in the right corner, is the agent’s code nickname – “Codename 47”.
For the second release, the developers have rearranged the elements. They enlarged the melee throwing weapon and made it the background. Overlaid the name of a series of computer games, highlighting it in white and adding a number – the number “2” with a wavy bottom stroke. The word “Hitman” style is retained, although minor adjustments have been made to small details. The upper text is separated from the lower text by a wide light line, followed by the phrase “Silent Assassin.” Instead of a dot above the “i,” he uses a vertical mini-stripe resembling smoke from a pistol barrel after a shot. Although the shurikens are gray here, there is a version with a red throwing weapon.
The designers changed the dynamic style of the logo to understated and cool. It reflects stealth strategy – to stop and dissolve in the environment, which is required by the rules of the video game. The letters are now even, thin, strict. The dividing line in the center has been turned into a deadly weapon – a double-sided sharpening. Below are the names of the next issue (“Contracts”) and version (“Unofficial Patch v. 1.2”). The first inscription is made in red, the second – in white.
The design of the emblem received a radically different direction – restrained but elegant. Above, the name of the franchise is written in large serif block letters. At the same time, the symbols have a very wide arrangement. Several elements occupy the second tier (lower). In the middle, there is a ninja cold throwing weapon with a pistol smoke and the phrase “Blood Money” in red, written in thin serif type.
After a long hiatus, a new video game came out. It was complemented by a minimalistic logo, in which there are only three details: the upper inscription “Hitman,” the lower one – “Absolution” and a continuous stripe separating them. The first word is a serif; the second is not.
The emblem of this time looks like a simple inscription on a rectangle with a double border. At the same time, the developers switched to a different typeface – smooth, sans serif.
In the 2018 release, the designers removed the double line along the contour and left only one black stripe forming a horizontal rectangle. Also, they added a dark square at the end with a white number “2” – the designation of the game number.
The third release logo is original: it is an intense red with the black word “Hitman” in the center. A vertical white stripe separates the rectangle with the title and the square with the issue number.
Font and Colors of the Emblem
The evolution of the logo for this franchise has moved from complex forms to simple ones. For example, the former has more elements than the latter. Moreover, this applies even to the inscriptions, in which the serifs have disappeared at the end, although at first they were thematically played in the form of scratches from bullets and cold weapons.
Serifs predominated in early releases, but now it has been replaced by a serif typeface, close to Agency Bold Extended. The author of this version is David Berlow, who created it for the Font Bureau. The color scheme is restrained and consists of black, red, gray, white.