Cooler Master: Brand overview
Cooler Master Technology Inc., a leading manufacturer of computer cases, power supplies, and thermal solutions, has been at the forefront of hardware innovation since its founding in 1992 by Y.K. Lin. Headquartered in Taipei, Taiwan, Cooler Master is constantly innovating and creating technologies that enhance the efficiency and enjoyment of computer use.
The company started its journey in the computer hardware sector with a CPU cooler. In 1995, the company introduced the world’s first side window computer case, which revolutionized the PC.
Having established a strong reputation in the computer hardware industry, Cooler Master quickly expanded its product line to include cases, power supplies, coolers, fans, and peripherals. The company’s success did not go unnoticed, and its products entered international markets.
Today, Cooler Master occupies a leading position in the field of computer equipment, working in more than 20 countries around the world and having a staff of more than 1000 people. The company’s products are in demand by gaming enthusiasts, techies, and businesses, offering state-of-the-art solutions that are trusted worldwide.
In 1992, Y.K. Lin laid the groundwork for a company that would have a significant impact on the entire industry.
In 1995, Cooler Master made a seismic shift in the world of PC gaming by releasing the first case with a side window, allowing gamers to showcase their hardware.
In 1998, Cooler Master introduced the world’s first water cooling system, setting a new bar in PC cooling.
In 2000, Cooler Master introduced the world’s first modular power supply, changing the way computers are powered.
In 2005, Cooler Master launched the world’s first heat pipe CPU cooler, a revolutionary product that improved PC cooling efficiency.
In 2010, Cooler Master changed the perception of gaming PCs by releasing the first case with a built-in fan controller, allowing gamers to customize their cooling system.
In 2015, Cooler Master changed the dynamics of the cooling industry by releasing the first all-in-one liquid cooler.
In 2020, Cooler Master introduced its first high-end PC case with a sleek tempered glass side panel, revolutionizing the world of PC gaming.
Meaning and History
What is Cooler Master?
Cooler Master is a renowned computer hardware company known for its commitment to excellence and innovation. The company’s product range includes various computer products ranging from cases and power supplies to air and liquid coolers for processors, cooling stands for laptops and other computer peripherals to meet a variety of requirements. Since its founding in 1992 by Roger Lin, Cooler Master Technology Inc. has been a pioneer in the computer hardware sector.
1992 – 2000
2000 – 2013
2013 – today
The two-level COOLER MASTER lettering appears embossed even without a 3D design. The volume is given by the gradual enlargement of the letters as you approach the center. The company name is placed in a hexagonal frame with rounded protrusions. So that the logo was not too cluttered with details, its creators used a bold sans serif font, thanks to which it remains clear and understandable even when changing the proportions.
The shape of the hexagonal frame resembles a honeycomb, which gives an idea of the efficiency and organization of this brand, like a beehive. The smooth increase in letter size from the edges to the middle seems to attract the eye. It’s as if the logo is saying, “Hey, focus on me. I’m what’s important.”
Cooler Master color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |