Corre La Licorne Logo

Corre La Licorne LogoCorre La Licorne Logo PNG

The Corre La Licorne logo conveys the powerful force embodied in the company’s cars. The emblem hides a lot of persistence and energy behind a pleasant and refined facade. When looking at it, one can almost hear a roar and sense the readiness to spring into action.

Corre La Licorne: Brand overview

The French automobile company Corre La Licorne was founded by Jean-Marie Corre in 1901 in Levallois-Perret, France. In the early years, the company produced three-wheeled and four-wheeled motorcycles with engines obtained from De Dion-Bouton.

1906, the company ventured into automobile production by introducing the 6CV two-cylinder car. Subsequent models came in various families, from the 8CV to the 40CV, allowing Corre to expand its range. In the period leading up to the First World War, the company gained prominence as a manufacturer of reliable medium-sized cars, including trucks and cabs. It achieved an annual production volume of around 1,000 units.

When the Great War broke out, Corre La Licorne shifted its focus to producing military cars and trucks, thus demonstrating its ability to adapt in times of crisis. After the war, Corre returned to the production of passenger cars. The interwar period saw the production of sports coupes and roadsters, giving Corre a prominent place in the automobile industry of the 1920s and 30s.

Despite its innovative products and established reputation, Corre found it increasingly difficult to compete with larger automobile firms entering the market. Sales began to decline, and in 1937, the company launched its last new model, the 11CV.

World War II was a turning point for the company. Attempts to revive production in the post-war era were unsuccessful, and in 1949, Corre La Licorne was forced to close its doors, ending an impressive 45-year run.

Corre La Licorne’s legacy is embodied in the approximately 55,000 cars produced during its existence. These cars symbolize the company’s influence and innovation in the early French automotive industry, reflecting a bygone era of craftsmanship and ambition. Although Corre could not survive in a rapidly changing automotive world, its contribution to the industry remains crucial in French automotive history.

Meaning and History

Corre La Licorne Logo History

What is Corre La Licorne?

It is a French automobile manufacturing company known for producing automobiles in the early 20th century. Founded by Jean-Marie Corré, the company originally produced bicycles and light automobiles. It produced various models, including small and luxury cars, and was known for its quality. Despite its early success, it ran into problems during the economic downturn and the rise of larger automobile manufacturers and ceased production.

1901 – 1949

Corre La Licorne Logo

The La Licorne logo embodies the power of the mythical unicorn, which has become the brand’s symbol. At its center is a figure of a unicorn depicted in motion. Standing on its hind legs and facing left, it emphasizes dynamism and grace. This image has become integral to the brand’s identity thanks to the family crest of racer Waldemar Lestienne, which featured a unicorn. His contribution to popularizing the brand inspired the company’s leadership to adopt this mythical creature as its emblem.

The unicorn, rendered in a rich burgundy-brown color, is positioned at the center of a roundel. The deep burgundy hue conveys nobility, strength, and stability, while the contrasting red background enhances the dynamism and expressiveness of the central figure. The bright, powerful red adds energy and highlights the brand’s sporty character.

The emblem’s round shape is surrounded by a white border harmoniously contrasting with the bright red background. The brand name is displayed in an elegant serif typeface on the white ring. The lettering style gives the inscription a classic and refined look, highlighting the brand’s rich history. The letters are evenly distributed across the top of the circle, leaving space for decorative elements at the bottom.

On the white band, patterns in stylized heraldic symbols are placed. These details add a sense of sophistication and historical significance to the brand. They resemble elements typical of family crests, emphasizing the connection to heritage and tradition.

The La Licorne emblem is a graphic element representing a complete story that combines respect for the past with a drive for dynamism. Every component—from the colors to the fonts and symbols—conveys the brand’s character, confidence, traditions, and association with automobiles linked to elegance and forward motion.