Corre La Licorne Logo PNG
Corre La Licorne logo incorporates the image of a unicorn, standing on its hind legs and turning to the left. The mythical creature is dark maroon and set against a bright red background at the center of a rondel. The choice of a unicorn isn’t random; it appears on the family crest of successful racer Waldemar Lestienne. As a tribute to boosting the brand’s image, the company leadership included it in their emblem. A white strip with intricate patterns and the brand name frames the center of the rondel.
The unicorn, often a symbol of purity, magic, and grace, takes on additional layers of meaning in this logo. The choice of dark maroon for the creature intensifies its gravitas, almost suggesting an air of royalty or luxury. The posture of the unicorn, reared up on its hind legs, could imply action, agility, and readiness—highly esteemed traits in the world of automotive manufacturing.
The bright red background contrasts the maroon unicorn, creating a visual tension that’s arresting to the eye. Red is often associated with energy, passion, and action, complementing the brand’s nature. This vivid backdrop not only increases visibility but also signifies a brand that’s hard to ignore, one that stands out in a saturated market.
The rondel shape encapsulates the brand elements within a classic form. Circles often symbolize unity, wholeness, and eternity. Encasing the intense red background and mythical unicorn within this form may serve as a visual testament to the brand’s commitment to excellence and unity in design and functionality.
When Corre La Licorne incorporated a detail from Waldemar Lestienne’s family crest, it wasn’t just an aesthetic choice but a declaration of identity. Through this emblem, the brand honors a figure crucial to its image and communicates its high standards, unique character, and dedication to performance.
The white strip framing the center serves a dual purpose. It offers a visual break from the intense colors while carrying intricate designs and the brand name. White often symbolizes purity and simplicity, offering a calm balance to the passionate red and majestic maroon.
Interpreting this logo, it becomes clear that the brand aims to communicate a combination of luxury, performance, and enduring value. From the unicorn to the color choices, each element collaborates to tell a rich story, fitting for a brand that strives for excellence in design and performance. Through careful choices in symbolism, color, and form, the emblem effectively conveys the brand’s ethos. It’s not just a logo; it’s a manifesto captured visually, a blend of heritage and forward-looking innovation.
Corre La Licorne: Brand overview
| Founded: | 1901 – 1949 |
| Founder: | Jean-Marie Corre |
| Headquarters: |
Levallois-Perret, France |
1906 the company ventured into automobiles, unveiling the 6CV, a two-cylinder engine car. Subsequent models were introduced in various ranges, from 8CV to 40CV, allowing Corre to expand its portfolio. During the pre-World War I era, the company became well-regarded for crafting dependable middle-class vehicles, including trucks and taxis, reaching an annual production of roughly 1,000 units.
When the Great War arrived, Corre La Licorne shifted its focus to producing military vehicles and trucks, demonstrating adaptability during a crisis. Following the war, Corre’s focus returned to passenger vehicles. The interwar period saw the introduction of sports coupes and roadsters, cementing Corre as a respectable name in the mainstream automotive industry throughout the 1920s and ’30s.
Despite its innovative products and established reputation, Corre found it increasingly challenging to compete with larger automotive firms entering the market. Sales began to dwindle, and in 1937, the company launched its last new model, the 11CV.
World War II marked a further turning point for the company. Attempts to revive production in the post-war era were unsuccessful, and Corre La Licorne was forced to close its doors in 1949, ending an impressive run of over 45 years.
The legacy of Corre La Licorne is encapsulated in the approximately 55,000 automobiles produced during its existence. These vehicles symbolize the company’s impact and innovation in the early French auto industry, reflecting a bygone era of craftsmanship and ambition. While it may not have survived the rapidly changing landscape of the automotive world, Corre’s contribution to the industry remains an essential chapter in the history of French automobile manufacturing.
Meaning and History
