Costa Coffee Logo PNG
The light aroma of roasted coffee beans fills the air around the Costa Coffee logo. It grabs the attention of customers. The emblem offers to drink a cup of delicious, hot coffee, which invigorates and puts you in a good mood for the whole day.
Costa Coffee: Brand overview
Meaning and History
The company was founded in London by Italian immigrant brothers who moved to England in the 60s. They gave the company their last name – Costa. The business of Bruno and Sergio was involved in supplying roasted coffee. Having tried many variations, the brothers created their blend of Arabica and Robusta with the perfect roast, which they called Mocha Italia. Their coffee was delivered to prestigious hotels and restaurants in special machines. And in 1981, they opened their fashionable coffee shop, serving cappuccino and espresso in china cups. In 85, Bruno left the business. But the establishments were popular, and for 14 years, Sergio had managed 41 coffee houses.
What is Costa Coffee?
This is one of the largest coffeehouse chains in the world. It began as a small, family-owned coffee shop in London and became a gathering place for millions of visitors from around the world. The key to its success is the famous Mocha Italia blend, a closely guarded recipe combining slow-roasted Arabica and Robusta beans to create a rich, full-bodied coffee. This chain embodies a welcoming café atmosphere, where guests can enjoy fresh pastries, sandwiches, and creative drinks crafted by skilled baristas, making everything from classic espresso to intricate latte art.
1971 – 1995
The company logo is simple and concise. It captures the essence of the brand through the use of visual cues related to coffee. Represents the inscription Costa in which the letter “O” is replaced by a grain in a sombrero hat. This element evokes associations with coffee, coffee plantations, a sunny day, and bean pickers. The inscription is arranged in an arc, as if it were placed on top of an oval coffee bean. The emblem is made in black and white, which very accurately conveys the idea of roasting.
1995 – today
The chain was purchased from its founders in 1995 by the British hotel and restaurant concern Whitbread. At this point, Costa owned 41 coffee shops. The new owner changed the emblem of the establishments to a more modern one, adding color to it.
The main logo is verbal. It is made in the form of the inscription’ Costa’, which emphasizes the brand’s historical roots and helps with recognition. The unusual shape of the letter S in the inscription resembles steam rising from a hot cup. Capital letters indicate leading positions and popularity.
One variation of the emblem features a red seal with white inscriptions: “Costa” at the top, “Coffee” at the bottom, and “since 1971” on the sides. In the center of the seal is a visual sign of three white coffee beans, with their grooves traced in red lines. A similar logo indicates a place where you can try natural coffee from ground coffee beans. The founding date suggests a great deal of experience in preparing the drink. The image of the press symbolizes quality and excellent taste. In addition, the logo resembles a round cup with coffee beans inside from above. This is a very symbolic image of a coffee shop.
Font and Colors
The logo uses an unusual shade of Monarch red (medium-dark rose red). This is a warm, rich color. It points to the premium quality, good roasting, and passion for making their favorite drink, which the brothers put into their work. Also, red is a symbol of Britain and hints at the homeland of coffee shops. Fresh coffee berries also have a red color.
The white color on the logo is a symbol of organic and sustainable products (beans are Rainforest Alliance certified) and beautiful foam and milk. The contrasting combination of white and red indicates the bright, rich taste of Costa blends.
The early emblem uses Cooper Black, while the new logo uses Berlin Sans FB Demi, with a slightly longer S.