Cournil Logo PNG
Cournil: Brand overview
In the 50s of the last century in France, the Cournil company appeared – a manufacturer of off-road vehicles founded by the pioneering engineer Bernard Cournil. He began by modifying existing vehicles into rugged and adaptable trucks suitable for the demanding conditions of farms and work sites.
In the latter part of that decade, Cournil expanded his vision and began manufacturing his line of all-terrain vehicles in Orillac, France. These vehicles, produced under the Cournil brand name, had four-wheel drive and were available in a variety of configurations, such as pickup trucks. They were designed for a variety of applications, from agricultural and military to recreational.
Bernard Curnil’s retirement from the business in the 1960s did not mean the end of the company. Instead, manufacturing licenses were granted to other firms in France and Portugal, ensuring that the Cournil legacy continued. In the decades that followed, several Cournil models were developed that retained the distinctive rugged and individual design traits that defined the brand.
The journey of Cournil cars continued until 1989, when Auverland, the last licensee, decided to discontinue production. This ended more than three decades of Cournil’s existence in the automotive industry. During its heyday, the company could produce hundreds of these unique trucks every year, supplying markets in Europe, Africa, and other regions.
Despite the discontinuation of Cournil trucks, their influence and appeal have not waned. Even decades after the last vehicle rolled off the assembly line, enthusiasts and off-road enthusiasts revere the Cournil as a symbol of customizability and excellence. These iconic SUVs continue to inspire loyal fans, reflecting the unwavering vision and innovation of their creator.
Meaning and History
1960 – 1989
The French car brand named after its founder, Bernard Cournil, produced Jeeps with a text-only logo. The text took up all the available space, leaving no room for other elements. The large letters were square in shape, which is clearly visible in the outlines of the letters “c,” “o,” “u,” “r,” and “n,” while the letters “i” and “l” were rectangular and aligned vertically. The spaces within the letters looked like thin slits, but due to the large spacing between the characters, the glyphs did not blend into each other and looked distinct. The font was uppercase and black.
The large square letters of the logo create a sense of strength and toughness, much like the Jeeps they make. The all-black color gives the logo a casual look, giving the impression that these vehicles are businesslike yet cool. The spacing of the letters makes each one take its place in the spotlight. They don’t need any fancy embellishments; they are already cool and easily recognizable.
