Crane Carrier Company Logo

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Crane Carrier Company: Brand overview

Crane Carrier Company (CCC) was brought to life in 1946 by Robert L. Zeligson in New Philadelphia, Ohio. With a specific focus on constructing truck chassis tailored for the construction and waste management sectors, CCC quickly established itself as a specialist in the industry.

In the 1950s, CCC unveiled a groundbreaking design called the cab-beside-engine (CBE) design. This innovation was tailored to accommodate front-mounted equipment like cranes and cement mixers, setting CCC apart from its competitors. The CBE design quickly became CCC’s defining feature.

Entering the 1960s, CCC continued to innovate, launching the Century series trucks. The Century II model was particularly noteworthy, offering versatility with multiple configuration options suited for various applications. This line further solidified the company’s reputation for forward-thinking design.

While CCC concentrated on vocational trucks, its sister company, Zeligson Trucks, specialized in highway trucks. In a strategic move, both companies unified under the CCC brand in 1981, streamlining their offerings.

The ensuing decades witnessed CCC’s consistent growth and expansion. It maintained its industry-leading position, especially in the front-discharge concrete mixer market. Pioneering moments include the creation of the first front-discharge mixer in the 1950s and launching the Recycler garbage truck in the 1990s.

Today, CCC operates with an extensive footprint, including manufacturing facilities in Ohio and Oklahoma. The company also supports a widespread dealership network that spans across North America. CCC’s specialty truck engineering prowess has allowed it to support significant construction projects and waste management operations around the globe.

Reflecting on its history spanning over 75 years, CCC’s commitment to innovation and quality has made it a vital player in the trucking industry and a symbol of reliability for construction and waste management sectors worldwide. Its blend of pioneering design and versatile offerings continues to drive its success, reinforcing its place as an industry leader.

Meaning and History

Crane Carrier Company Logo History

1946 – today

Crane Carrier Company Logo

The logo is three huge letters “C” occupying the entire inner space of a combined geometric shape. This shape has the form of a horizontal rhombus with ellipse elements and represents the abbreviation “Crane Carrier Company.” The glyphs are uppercase, Latin, and slightly flattened. They have gray shadows, which gives them a 3D effect. The oval is outlined with a red line that transitions into triangles at the top and bottom. The emblem also features the full name of the American brand, written in bold letters with short serifs.

The red outline and triangles give the design a special expressiveness. The three-dimensional shadows make the letters “C” look like they could jump out of the logo. The way the letters fill out the shape makes you think that they are really important but not showy. The full brand name in bold stands on its own, making it clear who exactly is behind this sleek design.