The CrowdStrike logo is elegant and strong. Its symbol emphasizes the flexibility of cybersecurity tools and showcases the ability to prevent intrusions and outsmart fraudsters. The emblem represents an internet resource and technology protection expert whose services are utilized by government organizations and large corporations.
This symbol embodies a professional who can be relied upon for defense against modern cyber threats. The visual symbol reflects the company’s essence, providing services critical for the security of digital assets in a complex and rapidly changing environment.
CrowdStrike: Brand overview
The history of CrowdStrike began in 2011 when cybersecurity specialists George Kurtz, Dimitri Alperovitch, and Gregg Marston came together to establish a forward-thinking information security company. Former McAfee CTO George Kurtz saw a need for improved defenses against modern cyber threats.
In early 2012, the company received $26 million in its first round of funding from Warburg Pincus, which helped develop its main product, the Falcon platform. This platform used machine learning and cloud technologies to detect and prevent cyberattacks.
2013 marked a pivotal point in CrowdStrike’s growth. The company secured its first major contracts and officially launched its Falcon platform. That same year, it began building its threat research team, which would later become one of the most respected in the industry.
In 2014, Accel Partners and other investors contributed an additional $30 million in Series B funding, enabling the cybersecurity provider to expand its development team and strengthen its position in the global market.
The organization made a major technological leap in 2015, introducing an upgraded Falcon platform with improved threat detection and incident response features. That year, it gained widespread attention by investigating several high-profile breaches.
In 2016, the firm raised $100 million in Series C funding and expanded its market presence in Asia and Europe. It also launched the CrowdStrike Store, an initiative allowing partners to develop applications based on the Falcon platform.
The business experienced rapid growth in 2017, raising $100 million in Series D funding and reaching a valuation exceeding $1 billion. That year, the platform expanded with new modules for cloud infrastructure protection.
In 2018, the cybersecurity provider continued advancing its technology, unveiling new endpoint security products and launching CrowdStrike University, a program dedicated to educating professionals.
2019, the company achieved a milestone by raising over $600 million through a successful initial public offering (IPO) on the NASDAQ stock exchange. Its market capitalization exceeded $11 billion, and its shares were listed under CRWD.
In 2020, the cybersecurity firm expanded its product offerings by introducing new methods to protect cloud workloads and containers. The provider also strengthened its presence with government clients.
In 2021, the organization made several key acquisitions, including the $400 million purchase of Humio, a data processing and logging company. This acquisition enhanced the Falcon platform’s data processing and analysis capabilities.
In 2022, it introduced new approaches for protecting industrial control systems and critical infrastructure, improving vulnerability analysis and threat-hunting capabilities.
Throughout its history, the cybersecurity firm has remained focused on innovation, regularly publishing threat reports that have become essential resources for the entire security industry. Its ability to respond swiftly to emerging threats and adapt solutions to the evolving cybersecurity environment has been a core factor in its success. The organization has built a strong network of partners and integrators to expand operations and grow its global market share. CrowdStrike serves thousands of clients, including many companies listed in the Fortune 1000.
Meaning and History
What is CrowdStrike?
This cloud-based cybersecurity platform combines threat detection, real-time response capabilities, and comprehensive security services to protect businesses worldwide. The platform monitors and analyzes billions of events across global networks, using artificial intelligence and machine learning to identify and neutralize complex cyber threats before they can cause harm. The flagship system integrates threat analysis, incident response, and proactive threat hunting to safeguard organizations from known threats and emerging types of cyberattacks.
2011 – 2013
The logo shines, and its gradients emphasize the metallic texture of the letters, creating a sense of strength and reliability. This symbolizes power and confidence, enhanced by silvery accents associated with premium quality and high standards.
In the lower-left corner is an image of a bird flying out of a ring, symbolizing protection. This precious ring is an important element, and the falcon bird was chosen in honor of the brand’s flagship product—the Falcon. The falcon, as a predator, represents protection, embodying the functions of the antivirus package associated with the company. Its movements reflect speed and decisiveness, which are crucial for the brand’s image.
The ring closes with the figure of the falcon, part of which forms the first letter of the company’s name—”C.” This design element reinforces that the company provides maximum protection against threats, creating a sense of security and reliability.
2013 – 2020
CrowdStrike Falcon has been deployed, and the logo comes to life, reflecting the dynamics of antivirus control and the system’s rapid responses. In the new version, the falcon appears more menacing, as if it’s streaking like lightning. Its red feathers draw attention to the lightning-fast reaction. As if soaring above, the protector closely monitors all processes and intervenes at the slightest hint of a threat.
The brand name has also been modified. “CrowdStrike” is now written with letters of varying thickness, each detail carrying its meaning. The first part, “Crowd,” is rendered in thin, light lines, reflecting the constant presence of threats surrounding us. These threats are unseen and hidden, and their attacks are carefully encrypted. The second part, “Strike,” is in bold and heavy font, demonstrating the strength and power of the counterattack.
2020 – today
The CrowdStrike logo stands out for its simplicity and power, but behind this minimalist design lies deep symbolism. The modern visual symbol, developed after the company’s public offering, retained a key element—the falcon. The falcon is depicted as two curved lines resembling its wings. These lines are smooth yet distinct, symbolizing the freedom of movement, speed, and keen perception that the bird is known for. This image is a perfect fit for a cybersecurity company, as its goal is to act as swiftly and accurately as a predator in the sky, leaving no chance.
The new elements of the emblem vividly demonstrate dynamics, as if the falcon is in flight. This gives the design a sense of continuous movement and emphasizes how quickly and flexibly the company’s system responds to threats. The logo’s dynamism suggests that the company’s protection is reliable and elegant, with a refined sense of style and aesthetics. This grace protects effortlessly without creating unnecessary complications for the client.
An important emphasis is on the combination of lightness and strength. At the forefront is the elegant grace of the falcon, while the massive company name, rendered in a strict red font, adds a sense of solidity and power to the logo. The letters are free of unnecessary curves and embellishments—they are straight and strict, reflecting the company’s actions to safeguard its clients’ data. The red color of the font symbolizes energy and serves as a warning to attackers—there is no room for error with such protectors.
The word “CrowdStrike” perfectly reflects the company’s essence. “Crowd” refers to the multitude of people who need protection, “and Strike” signifies the company’s lightning-fast response to threats. The name and its bold visual presentation create an image of strength, instilling confidence that your data is securely protected with this company.
The falcon’s wings, represented by smooth lines, also hint at the software’s flexibility. The system can adapt to any threats and easily explore even the most “inaccessible corners” of networks and devices, identifying vulnerabilities before they become dangerous. This program is like a falcon in the sky—fast, agile, and one step ahead.