Daewoo is the largest South Korean conglomerate, which has covered most of the spheres of the national economy. The Daewoo Group consisted of about twenty divisions bearing the same name. The parent company appeared in 1967. Its founder was Kim Woo Choong, the son of the head of the Daegu provincial administration. In 1999, the industrial giant was declared bankrupt with a debt of 50 billion dollars, although in 1997, it was considered the most successful and was the second-largest in South Korea. Wrong government policies contributed to its destruction. Some branches managed to survive and became independent producers, although they still have the same name.
Meaning and History
Daewoo Motor Co., Ltd. appeared as part of the Daewoo Group in 1978 when the conglomerate bought Saehan Motor. But only in 1983, it became a legally independent unit. Later, due to financial difficulties, this division was taken over by General Motors, which bought it in 2001. Until 2011, the original Daewoo emblem was still used in some countries, such as Vietnam and South Korea. Now the factories of this company produce cars only for Asian consumers. And the subsidiary, engaged in the production of commercial vehicles, passed to the Indian corporation Tata Motors.
At the same time, many Daewoo models were renamed. Back in 2004, General Motors announced that it would supply them to Europe under the Chevrolet brand. They are sold under the same name in the Middle East, Thailand, and South Africa. In New Zealand and Australia, they carry the Holden label. In South Korea, Daewoo brand cars were first renamed GM Korea (in 2011) and later in Chevrolet (in 2015). In addition, some of the products are now manufactured as Ravon (GM Uzbekistan). Consequently, the original Daewoo Motor emblem becomes a rarity. In total, five versions of the design are known.
1967 – 1974
The debut logo consists of two “D” s adjacent. The letters are aligned with the flat side and connected at the top. The convex half is shown in a bracket or an arch turned to the side. The color of the elements is black; the background is white.
1974 – 1978
The designers changed the style of the emblem, making it in the form of gushing stripes. They are painted in different colors and alternate with each other: six purple lines and seven white. To the right and left of them are small ovals with pointed ends. Below is the brand name. The word “Daewoo” is written in sans serif capital letters. The font is bold, printed.
1978 – 1994
The developers have reduced the number of stripes and replaced the color, which depicts five blue lines and six white lines. The lateral ovals are enlarged. The inscription now has a different font – thin, semi-connected, with the original beaten letters “A” (third cuts off its crossbar) and “W” (its central part is made with a cross).
1994 – 2002
The emblem has radically changed its shape: now it is a flattened oval with two short trapezoidal stripes. Outwardly, the figure resembles a butterfly. The color of the logo is blue, like the lettering below.
2002 – 2016
This is the latest version of the logo still in use in some countries. Then the car brand ceased to exist. This version has something in common with the previous sign. The difference between them is in the style of decoration since here it is three-dimensional and metallic, similar to a carnival mask with slits for the eyes. Below the icon is the name of the company in grotesque blue letters.
Font and Colors of the Emblem
At all times, Daewoo has had an abstract logo. It was a mirrored structure where the right and left sides were identical.
Some versions used a rounded typeface with smooth lines. In the first and last logo, it is acute-angled, straight, with even corners. The only thing they had in common was the lack of serifs. The signature palette consisted of black, purple, blue, and gray.