Dainese Logo PNG
The Dainese logo is a concentration of energy, without which there can be no forward movement. It reflects the peak of the extreme, its sharp angles, and difficult turns. Reliability, confidence, and safety: this is the emblem of a company ready to help out in moments of endless exertion.
Dainese: Brand overview
| Founded: | 1972 |
| Founder: | Lino Dainese |
| Headquarters: | Colceresa, Italy |
| Website: | dainese.com |
Meaning and History
Visual recognition of the brand is high for people who are fond of mountain biking or skiing. For all the time, only one version of the logo was presented, which remains unchanged today. As a symbol of Dainese, the red devil looks quite intimidating but simultaneously demonstrates the company’s direction, thanks to its aggressiveness and gloominess, which can also be perceived as confidence.
Although the company was founded in 1972, its history began a little earlier, when 20-year-old Lino Dainese visited London on his Vespa. He then decided that producing protective equipment for motorcyclists would be a good way to make money.
What is Dainese?
It is a world-famous brand among extreme sports enthusiasts. For 50 years, the company has been manufacturing quality products in demand among the target audience.
Interestingly, the first sketches of the future logo also revolved around the “devil” theme but looked even more sinister, thanks to many acculturative details. Some sketches suggested using a full-length image of the devil, while others featured only the head. He sometimes held the wheel to evoke motorcycle associations for the target audience.
The current version of the logo looks more relaxed but still raises doubts among people who want to buy something from Dainese products. The logo consists of a word inscription and an emblem, which are used separately and are the only elements used in most cases. The inscription is made in a modern style and is associated with cruelty and recklessness. It is a bold sans-serif typeface with a unique writing style for each letter. It’s hard to tell whether the characters are uppercase or lowercase. Most likely, different registers are used. Also, the lines’ pointed corners and different thicknesses stand out. For example, in “n,” the left vertical line is thicker than the right one.
The emblem itself looks like a red triangle turned down. At the same time, the upper part is significantly rounded. Two triangles are also used as the demon’s eyes in the center. The logo was designed by Otello Gervasio, an artist from New York. This element is called the “Demon Flower.” Tacca Chantrieri (Asian flower), or “black bat flower,” clearly conveys the company’s message.
Font and Colors
A unique style was chosen for the font, which has no analogs in the logos of world-famous companies. This is a bold cursive sans-serif typeface with unique features in the writing of each character. Special attention deserves the fact that despite the identical size of the letters, they are written in both upper and lower case.
The logo’s author chose a red, white, and black color palette. This is not surprising because these colors most clearly convey the devilish theme. Red, as a rule, is associated not only with love but also with blood and aggression. Given that many motorcycle enthusiasts have a hobby in the form of hard rock, such a decision should have piqued their interest. The contrast between the emblem and the inscription also deserves attention.
