Daniel Defense Logo

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Daniel Defense: Brand overview

Founded: 2002
Founder: Marty Daniel
Headquarters:
Georgia, United States
Website: danieldefense.com
Logo downloads:
Daniel Defense is an American company specializing in the manufacture and sale of firearms. It was created in 2002. It has branches in all 50 US states. More than a million people purchase weapons created at Daniel Defense facilities every year. The headquarters is located in Black Creek, Georgia.

Meaning and History

Daniel Defense Symbol

What is Daniel’s Defense?

It is one of the most famous firearms brands in the United States. The company continues to expand, and the number of customers increases year by year.

For the entire period of the company’s existence in the market for firearms production, only one version of the logo was presented to the target audience. So far, no major redesigns have taken place. Consequently, the brand’s visual recognition is at a high level. The logo, consisting of a word inscription and a slogan, looks bright and elegant. Despite the chosen black and white color palette, it stands out from other text logos.

The name Daniel Defense is located in two lines, and the slogan is added on the third. The verbal inscription is made in a classic bold font with serifs. Moreover, the size of the letters is slightly increased. One of the logo’s unique features is the overlapping “D” s, which adds to the image’s authenticity. Even though all the letters are capitalized, the two “D” s have a slightly larger size. Also, elegant serifs catch the eye. This decision indicates a tribute to tradition and the choice of brand values.

If we talk about the slogan, these are three words: “Lighter. Stronger. Better.”. Maybe there will be an association with the Olympic Games. As a result, using an additional inscription makes the logo more modern and confident. The size of the letter in it is much smaller than in the brand name, but the font remains identical.

Two yellow arrows were added to the left for the Daniel Defense logo not to be too gloomy due to the black and white color scheme. Thus, in contrast to the main volumes of the logo, there is a sense of dynamism.

In general, the company logo is minimalistic and concise, but it has its style despite this. The brand looks professional and creative. We can say that additional details, including the emblem, are not particularly required here since the verbal inscription conveys the brand’s message.

Font and Colors

Daniel Defense Emblem

For the brand name on the logo, a classic bold serif font was chosen. It looks very modern and convincing; it catches most of the company’s potential customers. A unique element is the first letters in the name “Daniel Defense,” which are depicted on top of each other. Thus, there is a feeling of unity between the two lines. The font of the additional inscription is identical to the main one, but the font size is much smaller.

The logo was based on black and white colors. Strict tones and confident inscriptions give the desired result. However, the company has tried to make its visual brand identity more unique. Therefore, two yellow arrows are added to create a contrast between the elements. An interesting and justifying solution that makes the logo more daring.

Daniel Defense color codes

Raisin Black Hex color: #231f20
RGB: 35 31 32
CMYK: 0 11 9 85
Pantone: PMS Neutral Black C