Embedded in the emblem is a ferocious monster that is watching the user and ready to be thrown. The Dauntless logo indicates danger. In an abandoned world, there will be no easy ways. You need to put on armor, prepare sharp weapons and always be on the alert.
Dauntless: Brand overview
Founded: | September 26, 2019 |
Founder: | Phoenix Labs |
Headquarters: | United States |
Meaning and History
Judging by the logo, we are talking about fantasy events. Tragic actions split the fictional universe into parts, causing monsters called Behemoths to burst out. They hunt people, and they, in turn, destroy them. Players take on Slayers’ role, killing opponents and collecting loot designed to upgrade old weapons and create new ones to fight against more powerful creatures. All this is reflected in the emblem.
A video game is a third-person action game where you can act alone or in a team (in groups of no more than four gamers). The duration of each hunt takes up to 20 minutes. To attack, players use the combo system and be sure to monitor their health and stamina level.
What is Dauntless?
Dauntless is an ARPG video game, one of many projects by Phoenix Labs. An early version of it received positive reviews from critics. The plot takes place in a fantasy universe where hunters must rescue people from monsters that appeared after the world was split into two parts.
If we take a narrower framework regarding the authors, then the battle’s real creators are former Riot Games employees. These are Robin Mayne, Sean Bender, and Jesse Houston. Moreover, Dauntless was their first joint release. The video game was inspired by Monster Hunter and was designed like Tangled and other Disney animated films. This choice was required to avoid hyperrealism.
Interestingly, the Phoenix Labs studio representatives from the first release of the game monitor its perception by gamers and interact with them, not through official channels. They track their reactions on third-party resources and forums, studying information, fixing bugs, and implementing the latest techniques. This feedback helps developers to respond to comments from the target customer segment instantly.
The emblem does not cause any complaints and is well recognizable. It has existed since the game’s debut launch and has never changed, even considering the adaptation to other platforms. The same logo is used for all versions. But it does not convey a piece of the storyline but the image of the main character – the monster Behemoth.
Dauntless: Interesting Facts
“Dauntless” is a free action RPG made by Phoenix Labs, launched in 2019. It’s set in a fantasy world where players, called Slayers, hunt big monsters known as Behemoths. The game is popular for being easy to pick up and fun to play with friends.
- Cross-Platform Play: From the start, “Dauntless” lets players from PC, Xbox One, PlayStation 4, Nintendo Switch, and mobile play together, breaking barriers between gaming platforms.
- Monster Hunter Influence: While it takes cues from the “Monster Hunter” series by Capcom, “Dauntless” stands out by being easier to get into, having simpler game mechanics, and being free, which attracts a wide range of players.
- Evergame Concept: Phoenix Labs calls “Dauntless” an “Evergame,” meaning it’s always getting new updates, challenges, and content to keep the game exciting and draw players back in.
- Art Style: The game has a unique, stylized art style that looks like something out of an animated movie, making it stand out from more realistic-looking games and appealing to all ages.
- Community Driven: The developers listen to player feedback, using it to shape the game’s updates and changes, ensuring it grows with its community.
- Ramsgate Hub: The game’s central hub, Ramsgate, is where players meet, craft gear, and prepare for hunts. It got a big makeover in 2020 to make it more interactive and immersive.
- Hunt Pass: Like a battle pass in other games, the Hunt Pass offers challenges and rewards, such as unique cosmetics and materials. It also introduces new seasonal content to keep things fresh.
- Diverse Behemoths: The game’s monsters are varied, inspired by different mythologies and elements, each with its own set of skills, pushing players to adapt their strategies constantly.
- Crafting and Customization: A big part of the game is crafting and upgrading gear from materials collected from fallen Behemoths, allowing players to personalize their gameplay style.
- Events and Collaborations: “Dauntless” hosts many in-game events and partnerships, offering limited-time challenges and themed items. These keep the game interesting and connected to the wider gaming culture.
“Dauntless” has become popular for those new to monster-hunting games, thanks to its ability to play across different platforms, its welcoming community, and its constant evolution with new content.
Font and Colors
To mark the visual identity of the video game, the authors chose a laconic style. They settled on a variant composed of two traditional elements – a title and an icon.
The graphic part contains a stylized head of a mythical creature. Behemoth is positioned in the full face with an open mouth and sullen eyes. The gaze is hard and direct, although only empty eye sockets are visible. The skull is composed of four unconnected fragments. The lower part is the chin; the side parts are two cheekbones; the upper part is the skull (in terms of proportions, it is the largest). The elements are depicted with broken stripes and sharp geometric shapes to create a sense of danger for the enemy.
Below is the text. This is the name of a video game made in an original font that has no analogs. Each letter is worked out individually and contains a charge of internal tension. This condition is expressed through angular lines, protruding notches, sharp strokes, and spiky serifs.
The only streamlined characters are the two “S” at the end of the word “Dauntless.” Although it is in uppercase, the first and last letters are larger than all the others. Particular emphasis is placed on the central “T.” A monster’s head hangs over it, so the horizontal stroke is depicted with an angular depression corresponding to the lower part of the dragon’s chin. The letter’s leg is made in a sword or blade hilt with a sharp point at the bottom.
The logo has individual typography – each character in the word “Dauntless” has its spelling, so the typeface does not belong to any fonts. The corporate range of colors is restrained and consists of a monochrome combination of black and white.
FAQ
What is Dauntless’s motto?
Dauntless’s motto is: “We believe in freedom from fear, in ordinary acts of bravery, in defending those who cannot defend themselves.” This motto highlights the core values of courage and protection. It stresses the importance of overcoming fear, showing bravery in everyday actions, and standing up for those who cannot protect themselves. These principles are central to the uniqueness of the brand.
What is a crest, Dauntless?
In Dauntless, crests are a special currency earned in the Gauntlet game mode. Players earn crests by participating in and completing challenges in this mode. The more challenges completed, the more crests earned.
Crests are used to buy in-game items, upgrades, and enhancements. These help players improve their equipment, unlock new abilities, and gain advantages in future battles. The reward system of crests encourages players to engage with the Gauntlet mode and aim for better performance.
The game mode presents progressively harder challenges, testing players’ skills and strategies. As players advance, they earn more crests, which they can use to enhance their characters and gear.
What does the Dauntless logo mean?
The logo has two parts: a word mark and a graphic emblem. The wordmark identifies the video game’s name.
The graphic emblem has deeper meanings. It depicts a split, symbolizing the fractured world in the game. This split can look like the head of a monster, representing the dangerous creatures players face in the game. This combination of the word mark and emblem represents the game’s themes.
What does the Dauntless symbol represent?
The symbol has deep meaning. It looks like the head of a fierce monster, which hunters must exterminate. This reflects the core gameplay of battling dangerous creatures and emphasizes the constant threats players face.
The symbol resembles a world split into two parts, highlighting the game’s plot. This division represents a fractured world in which players must navigate and survive, adding depth to the storyline.
It invites players into a world of adventure and danger, where they must rise to the challenge and overcome formidable enemies.
What is the font of the Dauntless logo?
The logo wordmark features unique typography designed specifically for the game. The logo’s creators crafted the glyph set, adding distinct cuts and short serifs to the letters. The lines in the letters have an unequal thickness, giving them a sharp and dynamic look.
This custom design reflects the game’s bold and adventurous spirit. It makes the logo stand out and be easily recognizable. The unique elements convey action and excitement, aligning with the game’s themes of bravery and heroism. This approach to typography enhances the brand identity, making it memorable and impactful.