Dax Cars Logo

Dax Cars LogoDax Cars Logo PNG

The Dax Cars logo stands out for its balanced design, featuring two wide blue arcs that resemble a scythe’s blade. One arc is situated on the right and the other on the left, slightly offset rather than mirror images. Nestled between these arcs is the word “Dax,” written in uppercase sans-serif letters. Each letter is carefully outlined by a thin blue line that matches the arcs and is set a small distance from the glyphs. Essentially, the emblem appears as an oval with the brand name at its center.

Blue arcs evoke a sense of motion and agility, aligning with the brand’s reputation for producing sports cars. The arcs also lend a sense of enclosure to the name in the middle, highlighting it as the central focus. Blue, often associated with stability and depth, reinforces the idea of reliability in high-speed dynamics, a key characteristic for any sports car manufacturer.

The choice of an uppercase, sans-serif font for the word “Dax” conveys a modern, clean look. This straightforward style complements the more elaborate arcs, providing a counterbalance that engages the eye without overwhelming it. The letters are also distinct, easy to read, and firmly established, like the brand’s place in the sports car market.

Each letter’s outline, a thin blue line closely following the form of the glyphs, adds a touch of detail without being excessive. This feature contributes to the emblem’s overall sophistication. The outlines serve a dual purpose: They accentuate the letters while harmonizing with the larger blue arcs, seamlessly tying all logo elements together.

This emblem reflects a meticulous approach to design, where each component plays a role in delivering a unified message. From the color scheme to the font choice and the distinctive arcs, the logo is more than a mere identifier; it encapsulates the brand’s essence in the sports car industry. It seems to say, “Here is Dax Cars, a brand that combines modern design aesthetics with the thrill of speed, all underpinned by an unwavering commitment to quality and performance.”

The oval shape created by the elements contributes to the emblem’s balanced feel, suggesting a cycle of constant innovation and improvement, which is vital in the high-stakes world of sports car manufacturing. All these factors combine to produce a logo that resonates with the excitement, quality, and reliability that customers expect when they think of a high-performance vehicle. It serves as a fitting visual representation of a brand with much to offer to auto enthusiasts and connoisseurs alike.

Dax Cars: Brand overview

Founded: 1968
Founder: Derek Johns
England, United Kingdom
Website: jksportscars.co.uk
Dax Cars, a prominent name in the British sports car industry, originated in 1968 when Derek Johns founded DJ Sportscars International. Initially engaged in fiberglass molding, the company soon pivoted to automotive manufacturing, introducing its first car, the DAX GT, in 1970. This vehicle, a kit car replica of the AC Cobra, marked Dax’s entry into the world of kit sports cars and laid the foundation for its future success.

Throughout the 1970s, Dax continued to build on its reputation as a maker of Cobra replicas. The company introduced new models, such as the DAX Tojeiro and the DAX Rush, expanding its lineup. These vehicles further solidified Dax’s standing in the sports car market.

The subsequent decades saw Dax concentrating on producing its iconic DAX Cobra. During the 1980s and 90s, the company evolved the existing design and released distinctive variants, such as the widened-body DAX Venom. This focus on innovation helped Dax produce over 10,000 sports car kits, and turnkey builds, making it one of the most prolific Cobra replica manufacturers.

Throughout its history, Dax underwent several ownership transitions. From its founder, Derek Johns, it passed hands to Graham Walker and Roger Brown. In 2017, a new chapter began when John Kox acquired Dax and restarted production of the Dax 427, preserving the brand’s legacy sports car models.

Today, Dax upholds its tradition of crafting Cobra-inspired sports cars, producing the Dax 427 and other models in limited quantities. The company’s kit cars are shipped globally, appealing to enthusiasts who seek the unique blend of nostalgia and performance that Dax offers. Through innovative designs and commitment to quality, Dax has maintained its place in the hearts of sports car lovers worldwide.

Meaning and History

Dax Cars Logo History


Dax Cars Old Logo


Dax Cars Logo