Daylight has introduced a refreshed brand identity designed by Warm, reflecting a shift toward a more vibrant, people-focused visual style. The updated logo and visual system capture Daylight’s mission to simplify energy management through solar solutions, smart devices, and real-time energy tracking while presenting a warmer, friendlier aesthetic.
At the heart of the new identity is a bold symbol called “Sol.” This design serves two purposes: it represents the sun—the core of renewable energy—and forms a stylized letter “D.” The symbol features a central circle with radiating lines, evoking sunlight and energy. Its flexible structure allows it to adapt to different formats, from small app icons to large-scale installations, mimicking the natural progression of a sunrise.
The chosen typeface, Forma, designed by David Jonathan Ross, is a modern sans-serif with soft, rounded edges that give it a friendly, approachable feel. Drawing inspiration from mid-century classics like Helvetica and Akzidenz Grotesk, Forma’s smooth curves and balanced proportions strike the right tone between professionalism and warmth. It works seamlessly across the company’s ecosystem, appearing in everything from user interfaces and buttons to marketing materials and internal documents, reinforcing brand consistency while ensuring clarity and readability.
Color is another defining feature of the refreshed identity. Moving away from the cool blue tones of the past, the new palette centers around rich, vivid shades of orange. This warm hue conveys energy, optimism, and renewal, perfectly aligning with the brand’s focus on solar power. Gradient variations within the palette add depth and visual interest across different media. The choice of orange reflects the company’s goal of creating technology that feels accessible and inviting, both in product design and customer interactions.
The logo’s design is clean and minimal, with geometric simplicity softened by subtle curves. The radiating lines of the “Sol” symbol suggest motion and growth, reflecting a dedication to advancing renewable energy solutions. The balanced symmetry provides stability, while the central focal point draws attention, symbolizing clarity and focus in energy management.
The website, app interface, and marketing materials now feature cohesive design elements that reflect the new aesthetic. Warm color gradients, fluid typography, and dynamic icons create a user experience that feels both modern and welcoming. Even small details, like rounded corners on buttons and icons, echo the curvature in the logo, reinforcing a consistent visual style across all brand touchpoints.
The new identity appears on business cards, presentation templates, and branded apparel. The “Sol” symbol and warm color palette create a strong, recognizable presence. The logo’s adaptability allows for creative expression while maintaining a unified brand look across different applications.
The bold new symbol, versatile typography, and warm, dynamic color palette create a cohesive, engaging visual identity. The new look positions Daylight as a leader in the renewable energy space, ready to connect with customers and stakeholders through a design that feels fresh, confident, and approachable.