Indonesian chain Dcrepes marked its 30th anniversary with a new logo featuring a crepe inside the letter “D.” The brand unveiled it on July 27, 2026, at Plaza Senayan in Jakarta, where it opened its first location in 1996. By its anniversary, the chain had grown to about 185 locations nationwide.
The folded crepe occupies the space inside the initial letter. The white opening resembles a triangle with a rounded upper edge. It connects the name to the chain’s signature product, incorporating the image into the wordmark rather than using a separate emblem.
The outer shape of the “D” has also been reworked. Previously, the letter towered over the rest, with a slanted left stroke and angled top and bottom edges. The left edge is now vertical, while the top and bottom are horizontal. The “D” is closer in height to the remaining letters, creating a smoother transition into the lowercase portion.
The crepes lettering is heavier, with thick strokes leaving small internal spaces. Both “e” letters retain narrow upper counters, while their right openings have angled cuts. The upper edges of the “r” and “p” form smooth, concave lines. The nearly circular interior of the “c” sits alongside the broad curves and narrow middle of the “s.” Only the “p” descender extends below the lowercase baseline.
The color split remains unchanged, with a purple “D” and orange crepes. The thin purple shadow around the orange letters has been removed, leaving flat fills. The familiar color combination connects to the previous version, while the heavy sans-serif letters and crepe-shaped opening give the name a new look.
On the website, the logo is accompanied by the phrase “Dreal Crepes Dreal Joy.” Introduced earlier in the brand’s history, it combines the initial “D” with the word “real.” In the updated treatment, the purple “D” letters repeat the shape of the logo’s initial, including the crepe image inside. The remaining tagline letters are orange.
The anniversary menu continued the look back at the brand’s past. The campaign featured six early menu items, including Choco Cheese, Banana Choco Cheese, and the returning Banana Split Ice Cream. Through August 5, the chain offered two crepes for 30,000 Indonesian rupiah.