De Tomaso Logo

De Tomaso LogoDe Tomaso Logo PNG

De Tomaso: Brand overview

Founded in 1959 in Modena, Italy, by Argentine racer and automotive designer Alejandro de Tomaso, De Tomaso quickly became a prominent name in the world of sports cars. The company initially focused on building prototypes and cars for Formula 1 and Formula 2 racing in the 1960s and early 1970s.

De Tomaso’s entry into the road car market began with the launch of the Vallelunga coupe in 1963, which paved the way for other iconic models, such as the Mangusta and Pantera, in the following decades. These cars featured distinctly Italian designs by renowned designers such as Ghia and Frua and V8 engines supplied by Ford. This combination defined the brand’s unique aesthetic and performance.

The 1970s was a period of expansion for De Tomaso when the company began to acquire well-known brands such as Maserati and Innocenti. This period also saw the launch of new models, such as the Longchamp luxury sedan, further strengthening the company’s position in the automotive market.

However, during the 1990s and 2000s, De Tomaso experienced financial difficulties. The company struggled to innovate, producing only refined versions of existing models, such as the Pantera sports car. Eventually, in 2004, De Tomaso ceased production and was liquidated.

Despite the cessation of operations, the rights to the brand were subsequently acquired by interested parties, leaving the possibility of a revival. During its more than 40-year history, De Tomaso produced approximately 7,700 vehicles, each of which was characterized by the company’s signature style and spirit.

De Tomaso’s legacy survives in the form of its contributions to the automotive industry, especially in the form of elegant mid-engine sports cars such as the Mangusta and Pantera. These models continue to symbolize the brand’s commitment to design excellence and innovation, which are hallmarks of De Tomaso’s history.

Meaning and History

De Tomaso Logo History

1959 – 2004

De Tomaso Logo 1959

2009 – 2011

De Tomaso Logo 2009

2019 – 2022

De Tomaso Logo 2019

2022 – today

De Tomaso Logo

Light, elegant, and creative – these three words can describe the logo of the Italian automobile company named after its founder. A personal emblem is like a thin oriental glyph skillfully applied by a confident hand. It embodies piercing energy, professionalism, and a balance of beauty and strength. The background for the capital letter “T” is a vertical rectangle framed by a black frame and divided into three equal zones: two pale blue and one white. The brand name is located at the bottom and is written in a small sans-serif font.

It’s as if the logo is alive, and it feels that way. The letter “T” rises in the center, reminiscent of a tree, strong yet graceful. The colors are cool, pale blue and white, bringing to mind a clear sky. The small letters of the brand name seem to whisper, evoking a desire to know more about what this company is all about. It is beautiful and strong at the same time, like a well-designed automobile.