Defender Logo

Defender LogoDefender Logo PNG

Defender: Brand overview

Founded in 1990 in Tallinn, Estonia, and Moscow, Russia, Defender has carved a niche for itself as a global supplier of consumer electronics, gaming equipment, various peripherals, and accessories. In the early years of its existence in the 1990s, the company laid the foundations of its operations by opening its main offices and logistics centers in Estonia and China. At the same time, the company entered the international market by opening representative offices in 20 countries of the European Union and the Commonwealth of Independent States (CIS). In addition, service centers for customer support were opened in a number of cities in Europe and Asia.

In the 2000s, Defender accelerated its growth through alliances with distributors throughout Europe and the CIS, expanding its commercial presence to 128 markets worldwide. More recently, the company has redoubled its efforts to expand its network of service centers, which are now widely dispersed across multiple cities in Europe and Asia, ensuring high-quality after-sales service for its products.

Over the three decades of its existence, Defender has evolved from a modest start-up to a recognized name in the international consumer electronics arena. Starting with a few offices in Estonia and China, the company has expanded its sphere of influence, leaving its mark in Europe and Asia and on a truly international level.

Meaning and History

Defender Logo History

1990 – today

Defender Logo

This high-tech company chose a flat two-dimensional logo. In fact, it consists of two parts: a graphic and a text part. The graphic part is a personalized symbol consisting of three triangles: outlined with a semicircular edge, white in the negative space, and blue in the upper right corner. Next to it is a text written in lowercase sans-serif letters with smooth-flowing letters. The letter “d” is missing the lower part of the vertical stroke, and “f” is missing the left half of the crossbar. The letter “r” is shaped like a parenthesis.

The triangles are like a jigsaw puzzle, each one fitting together to make something cooler. It’s like if you put the last piece in a puzzle, and everything makes sense. The text is quirky, like it has its own style, but doesn’t scream for attention. The quirky letter “r” sort of winks like a secret joke that only a few will understand. The logo has a relaxed, modern style that makes you think the company knows what it’s doing.

Defender color codes

Lapis LazuliHex color:#005ca9
RGB:0 92 169
CMYK:100 46 0 34
Pantone:PMS 2945 C