Delage Logo PNG
The Delage logo is dedicated to ergonomics and functionality. The brand’s cars are excellent from any perspective. Original design solutions blend with quality components. The emblem reflects the pursuit of perfection, the constant search for new technologies, and an endless love for automobiles.
Delage: Brand overview
Delage, a luxury automobile brand from France, was founded in 1905. It is the brainchild of founder Louis Delage. Based in Levallois-Perret, France, Delage made a name for itself by creating high-end sports and touring cars designed for affluent buyers.
Since its founding, Delage’s reputation has been bolstered by its achievements on the racetrack: It won the Indy 500 race in 1913 and was crowned Grand Prix champion on several occasions in the 1920s. These victories demonstrated the brand’s engineering prowess and attention to detail, which is evident in outstanding models such as the 2LR and D8. The appeal of the Delage reached its zenith among the social elite, becoming a symbol of luxury and sophistication.
However, the onset of the Great Depression affected the company. Sales plummeted, and by 1935, Delage was in the hands of another French automaker, Delahaye. Under new ownership, Delage continued to produce cars, but the magic that had once defined the brand began to wane. By 1953, after nearly half a century of automobile production, the Delage brand was discontinued.
The Delage story took an unexpected turn in 2019 when efforts were made to revitalize the brand, focusing on modern electric sports cars. The goal was to combine modern technology with the aesthetics and spirit that once made Delage a sought-after name in luxury cars. Although production remains extremely exclusive, the revival of interest in Delage has cemented its status as one of France’s best-known pre-war luxury car manufacturers.
Today, Delage is an enduring symbol of French automotive elegance. Its contributions to racing and its mastery of design and engineering continue to be relevant, reflecting the passion and vision of the brand’s founder, Louis Delage. The brand’s rich heritage, embodied in its magnificent cars, remains a celebrated chapter in the annals of automotive history.
Meaning and History
What is Delage?
It is a French automaker known for its racing cars. Founded by Louis Delage, the company gained a reputation for quality products, elegant design, and engineering excellence. The cars were popular with the wealthy and often featured advanced technology and powerful engines. The marque achieved considerable success in motorsport, winning many races and establishing itself as a leading name in early 20th-century racing. Despite its success, the company ran into financial difficulties and ceased production.
1905 – 1953
The Delage company logo, used from 1905 to 1953, featured a blue oval with white lettering inside. The letters varied in size to match the oval’s shape, expanding toward the center to symbolize the company’s pursuit of new heights and narrowing at the ends to complete the composition with a sense of unity. This design emphasized the brand’s integrity and harmony.
The white outline of the logo highlighted the innovation Delage brought to the automotive world with its models. The blue color, reminiscent of a sapphire’s glow, emphasized the luxury segment of the company’s cars. This color symbolized the elegance and high status of Delage vehicles, making them desirable for wealthy car enthusiasts.
2019 – today
The Delage logo stands out for its unique visual effect, which is created by the varying sizes of letters within a horizontal oval. The characters are larger at the center and gradually decrease in size toward the edges. This design produces a magnifying glass effect, adding dynamism to a static element. It reinforces visual harmony and gives the emblem a distinct identity.
The font is uppercase, featuring smooth lines and refined serifs at the ends of the glyphs. These small serifs add sophistication and a sense of elegance, reflecting the brand’s rich heritage. The letters are slightly elongated, enhancing their vertical presence and emphasizing gracefulness.
The inscription is positioned within a horizontal oval, enclosed by a double border. This decorative element unifies the composition, making it visually cohesive. The oval symbolizes stability and tradition, echoing the history of Delage, renowned for its luxurious and reliable products.
The color palette consists of a rich blue and pure white. A blue gradient within the oval creates a sense of depth, giving the logo a three-dimensional appearance. Highlights and shadows are delicately balanced, enhancing the realism of the design. Blue symbolizes prestige, reliability, and confidence, aligning with the company’s status as a manufacturer of luxury automobiles. White underscores purity and perfection, adding contrast and drawing attention to the inscription.
The name comes from the company’s founder, Louis Delage, who made a significant mark on the automotive industry. His contributions to creating luxurious and technically advanced vehicles are reflected in the logo’s aesthetics: the refinement of the lines and the symmetry of the shape convey a spirit of perfection and a commitment to excellence.
