Dell is an American computer hardware manufacturer that entered the market in 1984. Its portfolio includes laptops, PCs, networking equipment, storage devices, and servers. Also, a privately held company manufactures televisions and MP3 players.
Meaning and History
The hallmark of Dell’s corporate identity is the upside-down “E.” It has been used in logos since 1989, as a graphic representation of the phrase “turn the world on its ear.”
1984 – 1987
The debut emblem of the corporation reflects its first name – PC’s Limited. A microcircuit element is drawn to the left of the inscription, formed by many thin black stripes.
1987 – 1989
In 1987, the company was renamed, Dell. The rebranding was reflected in the logo: the designers depicted large letters “D,” “E,” “L,” “L,” with small sharp serifs, and drew two dark blue lines – one at the top and the second at the bottom.
1989 – 2016
1989 saw the introduction of the first version of the beveled “E” emblem: the blue word “DELL” on a white background. After 2009, this option continued to be used on boot screens for Windows 7 computers.
2010 – 2016
Since 2010, the brand name has gradually changed. The designers placed the lettering in a dark blue ring, leaving the same font with an upside-down “E.”
2016 – today
Following the merger with EMC Corporation, the company renewed the logo again. The letters have become thinner, but the proportions have not changed.
Font and Color of the Emblem
The Dell branding is minimalist. The designers managed to express the brand’s ideological spirit in just one word, focus on its name, and convey the dynamism. The letter “E” is tilted to the left and stands on the edge, making it look like a diamond.
The logo uses a font from the sans serif group. The inscription and the outline of the circle are colored dark blue.