Denza Logo

Denza LogoDenza Logo PNG

Denza: Brand overview

Denza is a Chinese brand synonymous with luxury electric cars, born out of a collaboration between two automotive industry giants, BYD Auto and Mercedes-Benz. Founded in 2010 in Shenzhen, Denza sought to create unprecedented synergy by combining BYD’s technological expertise in electric vehicles with the design talent and brand reputation of Mercedes-Benz.

In 2014, the company unveiled its first model, the Denza 500, an all-electric luxury sedan with a range of up to 300 kilometers. This vehicle was strategically marketed in certain cities in China, targeting the tastes and preferences of the upper middle class looking to purchase a high-end electric vehicle.

However, in December 2021, the BYD Auto and Mercedes-Benz partnership underwent a significant change. Mercedes-Benz announced that it was reducing its stake in Denza to 10%, giving BYD a 90% controlling interest. This change in ownership dynamics gave BYD more power over Denza’s direction and product strategy.

Despite these changes, Denza’s journey in the competitive Chinese electric vehicle market has not been without challenges. It has been difficult for the brand to gain significant market share, especially in the face of stiff competition from brands such as Tesla. However, the partnership with BYD has given the company new confidence in its ability to expand.

Through a combination of Chinese manufacturing and European design, Denza is looking to expand its product range and increase sales. And while this journey has been fraught with challenges, the brand aims to carve out a unique place in the ever-evolving luxury electric vehicle landscape.

Meaning and History

Denza Logo History


Denza Logo 2009

2010 – 2012

Denza Logo 2010

2012 – today

Denza Logo

A Chinese company specializing in luxury electric cars has an equally luxurious logo. The stylish design carries a lot of energy. The drop-shaped element is painted in a pleasant blue color, creating an atmosphere of trust and reliability. The round area is made of silver with an effect reminiscent of chrome. The shine of the surface is achieved through a clever combination of light and dark areas – from white to black. This approach creates a smooth and cool texture. The text at the bottom is written in upper case using a truncated font.

The drop shape is reminiscent of that cool design that makes you think, “Wow, that’s cool!”. The blue color is reminiscent of the ocean – calm yet mysterious. The silver circle is reminiscent of chrome rims on fancy cars, giving it a futuristic look. The font, similar to a block letter, is used when you want to attract attention. This logo makes you want to know more about what this company offers.