Diar Motors Logo PNG
Diar Motors: Brand overview
Founded in 2000, Diar Automobile Company, based in Golpayegan, Iran, began its journey by manufacturing SUVs and pickup trucks. Their production was carried out under a license agreement with the famous Chinese automaker Great Wall Motor.
Soon after its foundation, at the beginning of the XXI century, the company Diar began to create cars of its own design. The company’s first independent development was the Safir SUV. Interestingly, this model bore the same name as one of the Iranian missiles of its own production. Although the basis of Diar production was still the licensed models of Great Wall Motor, the company’s own developments began to find their place in the market.
Over the years, Diar firmly established its place among Iran’s leading automakers. The company focused on developing vehicles targeted at the Iranian audience, emphasizing reliable SUVs and pickup trucks. An important milestone came in 2013 when Diar opened a state-of-the-art production facility. This fact indicates the company’s ambition to enter the international market by expanding its production and export capabilities.
Moving forward to the year 2023, Diar’s portfolio includes a variety of SUVs, pickup trucks, and commercial vehicles aimed primarily at the Iranian audience. Although the Iranian market is dominated by automotive giants Iran Khodro and SAIPA, Diar has distinguished itself by offering fuel-efficient utility vehicles.
Meaning and History
2000 – today
Iranian automobile manufacturer Diar Motors has a unique graphic symbol consisting of red stripes forming abstract geometric shapes. The gradient makes these shapes appear malleable, flexible, and three-dimensional. The word “DIAR” at the bottom creates a similar visual effect but is colored in a more muted turquoise hue. The slanted letters create a sense of smooth glide.
The contrasting color scheme of red and turquoise gives the logo a vibrant feel, enhancing its visual appeal. The use of gradient also helps the logo stand out, conveying a sense of modernity and technological advancement. The slanted letters signify movement and give the logo a dynamic feel.
