DIM Motor Logo PNG
DIM Motor: Brand overview
DIM Motor has an intriguing history rooted in the ambitions of its founder, Georgios Dimitriadis. Prior to founding DIM, Dimitriadis was associated with Bioplastic S.A., a company known for its Attica car. The company had originally planned to use a 400cc twin-cylinder engine developed in-house as the powertrain for the new DIM car. However, due to unforeseen delays, Fiat engines had to be used.
In 1977, at the Geneva Motor Show, the world saw a DIM car equipped with a 600cc Fiat engine for the first time. Soon after, DIM introduced an improved model with a more powerful 650cc Fiat engine. Their plans were grandiose – they planned to produce their cars in a factory in Acharnes, Greece. They even teased the market with the prospect of several versions, including a sports coupe.
Advertisements filled the Greek media, fueling anticipation. However, the peculiarities of the Greek car market and the high cost of production proved challenging. With only about ten cars released, it became clear that it was not viable to continue production. In 1982, Dimitriadis decided to abandon his automotive dream, putting an end to the DIM Motor Company.
Meaning and History
1977 – 1982
The DIM Motor logo resembles a typical automobile symbol. It consists of a gray ring crossed by a horizontal rectangle of the same color. In the center, the abbreviation “DIM” is written in white. From the left part of the letter “D,” there are three stripes of different lengths. This is a stylized image of a wing, which suggests that DIM cars are rushing along the road. Taking into account the Greek origin of the brand, the wing can also be associated with the gods and heroes of Ancient Greece.
The color scheme – gray and white – implies sophistication and modernity, which are considered desirable qualities in the automotive industry. The wing element gives a sense of speed and incorporates a cultural layer, linking the brand to mythical motifs from ancient Greek legends.
