Dina Logo

DINA S.A. LogoDina Logo PNG

Dina: Brand overview

Ciudad Sahagún, Hidalgo, Mexico
In 1951, the Mexican federal government initiated the inception of a company known as Diesel Nacional S.A., or DINA, primarily aiming to manufacture trucks and buses. This venture started by constructing models under licenses granted by globally recognized manufacturers like Fiat, Renault, and Chrysler.

Throughout the 1970s and 1980s, DINA broadened its operational scope by entering strategic partnerships with prominent companies like Marcopolo, Cummins, and MCI—this collaborative effort aimed to produce buses catering to the local Mexican market and potential export avenues.

The winds of change blew in 1989 when DINA transitioned from a public to a private enterprise. The company’s acquisition was completed by Grupo Empresarial G, signifying a new chapter in its corporate narrative.

The next decade saw DINA tread into new territories of innovation. Collaborating with the BMW Group Mexico, a subsidiary of BMW, DINA embarked on creating its unique truck designs and technology. This significant move heralded the brand’s shift from manufacturing licensed designs to crafting its proprietary models.

Fast forward to the present, DINA’s primary focus lies in manufacturing buses. The spectrum of its production encompasses vehicles for urban commuting, domestic long-distance travel, and units for export. The heart of its production operations beats in Ciudad Sahagún, Hidalgo.

Throughout its existence, DINA has achieved several noteworthy milestones. It proudly launched Mexico’s first domestically manufactured diesel engine in 1958. The company broke new ground in the 1970s by unveiling the country’s first double-decker bus. DINA continued its tradition of pioneering by introducing the first electric bus prototype in Latin America in 2013.

Meaning and History

Dina Logo History

What is Dina?

Established in 1951, Diesel Nacional S.A. de C.V., also known as DINA, has stood at the forefront of Mexico’s bus and truck production sector. Originally founded by the Mexican government in 1989, the company’s ownership has shifted to Grupo Empresarial G and its subsidiary companies while consistently maintaining high regard and popularity in the industry.

The operational hub of DINA, a Mexican corporation, resides in the vibrant city of Ciudad Sahagún, located within the scenic Hidalgo state.

Dina color codes

Neon RedHex color:#f43629
RGB:244 54 41
CMYK:0 78 83 4
Pantone:PMS Bright Red C