Disney Princess Logo

Disney Princess LogoDisney Princess Logo PNG

The Disney Princess logo is stylish and expensive. The emblem represents the most famous crowned beauties of the fairy-tale world; therefore, it is filled with gold. The sign embodies the nobility and good manners of young princesses.

Disney Princess: Brand Overview

Founded:2000 – present
Founder:Andy Mooney
Headquarters:
United States
Website:princess.disney.com

Disney Princess – 17 characters from Disney’s screen adaptations of fairy tales gathered into a community and sold products and toys in their style. The main participants are Cinderella, Rapunzel, Snow White, Sleeping Beauty Aurora, Raya, Belle, Jasmine from Aladdin, Elsa, Anna, Elena, The Little Mermaid Ariel, Pocahontas, Mirabel, Merida from Brave, Tiana, Mulan, Asha, and Moana. The franchise increased Disney Consumer Products’ sales from $300 million to $3 billion over five years.

Meaning and History

Disney Princess Logo History

The idea of Disney Princess was unexpected; hence, the franchise logo evolved and was improved over time as new heroines and products were added. The emblems predominantly feature pink hues, resonating with the tender age of the buyers. Almost every image includes precious stones and metals to underline the royal status of the heroines.

What is Disney Princess?

A franchise was invented by Andy Mooney to increase Disney Consumer Products’ sales. Under this brand sells toys, bedding, towels for girls, children’s cosmetics sets, coloring books, books, and clothing. The products are sold in the USA, Europe, and Asia.

1999

Disney Princess Logo 1999

The first test logo of the series was simple – the original Disney inscription in red, which was more associated with femininity and beauty, and the prominent word Princess tilted to one side.

The upward slope of the word indicated that the franchise had just emerged and was planning to grow and expand. The dot in the letter “i” was replaced with a crown fitting a princess’s attire.

1999 – 2000

Disney Princess Logo 1999-2000

The idea received the first responses, increasing DCP’s revenue, so the issue was approached more seriously. The first list of princesses, which included six heroines, was formed.

The team’s logo was dyed dark blue with an even inscription. The word Disney remained on top and a delicate font with serifs was chosen for Princess. Interestingly, all the inscription letters are capitalized, but the first letter, P, is still highlighted with an even larger size. The technique suggests that these are renowned crowned individuals with noble pedigrees, and their names simply cannot be written in lowercase.

Placing the characters on the same level without a rise and serifs suggested a classical style. Princesses should stand out with their upbringing and set an example with their manners, clothes, and speech. Using an old standard font resonated with rules, etiquette, and decent behavior. Delicate lines pointed to the elegance and slimness of the beauties.

2000 – 2002

Disney Princess Logo 2000

In 2000, the sequels to the cartoons about Cinderella, Mulan, and Ariel and a musical about Belle were released. This prompted the sale of Princess merchandise licenses to Fisher-Price (figures), Hasbro (games), and Mattel (dolls). With the expansion, a promotional image of the franchise and a new identity were formed.

Finally, a delicate style suitable for young women and girls is chosen for the emblem —a raspberry oval with a large branded Disney inscription. The brand name is highlighted to draw attention to the famous name and show who the main owner of the franchise is.

Below the symbol of the star is a small inscription Princess in capital letters. This approach shows that princesses are just part of a big project, but they all are of noble origin and deserve praise for their qualities and beauty, like real stars.

In the background, in the form of light-flowing ribbons, there’s a translucent cursive letter R. The image creates a sense of airiness, with light crinoline and satin ribbons from the princesses’ outfits.

The oval shape, which contains all the inscriptions, symbolizes perfection, completeness, and the absence of flaws.

2002 – 2008

Disney Princess Logo 2002

 

2008 – 2009

Disney Princess Logo 2008

2008, the Disney Fairy Tale line of wedding dresses based on Disney princesses was released. It included dresses, jewelry, outfits for girls with flowers, and bridesmaids. For this event, the franchise logo was transformed.

The emblem is made as an oval pink medallion with a gradient medallion on which a familiar white logo with an inscription is placed. The medallion is placed in a silver frame and adorned at the top with a heart shining with rhinestones.

The logo resembles a brooch ornament or the top of a comb for a wedding hairstyle. The heart hints at the animated weddings that princesses usually expect. It hints at the new collection of wedding dresses. The gradient of the background, with a lighter top, seems to enhance the shine of the silver jewelry.

2009 – 2011

Disney Princess Logo 2009

Tiana from The Princess and the Frog is among girls’ favorites. The logo has been slightly updated. The heart and the ends of the silver curls turn red. This approach accentuates vivid emotions, increasing joy and energy.

2011 – 2014

Disney Princess Logo 2011

In 2011, Rapunzel from the cartoon Rapunzel: A Tangled Tale, released at the end of 2010, was added to the lineup of beauties. Also, a collection of princess dolls was released at a young age. In connection with the replenishment, the logo was changed.

The emblem has become three-dimensional. The oval base has become convex and smooth, like a precious stone. The top decoration of two large diamonds and a heart seems like a fancy headdress.

The return of silver shades gives the emblem tenderness and innocence, which resonates with the baby princesses.

2014 – 2024

Disney Princess Logo 2014

The ranks of princesses were replenished with the 16-year-old Merida from the tale Brave, which was in a rental in 2012-2013, and Anna from Frozen. The updated franchise logo takes on a new form in the shape of a spread-out carved parchment. Its image resembles a crown topped with a silver heart. The word Princess has been increased in size and written in a vivid script, in a palace style. Its first and last letters are the same large size, creating a sense of harmony and completeness.

2021

Disney Princess Logo 2021

In 2021, a limited collection of the Ultimate Princess Celebration of 15 dolls was released. Both the outfits and the packaging design of the collection are more adult. A new logo appears for the occasion, completely different from the usual children’s image.

Below is a black diamond, inside which the collection’s name is written in gold, emphasizing the word “Princess.” In the upper corner is an image of a crown composed of individual rhombuses. The emblem signifies the collection’s premium quality. It hints at evening balls, gowns, and dolls that have grown into beautiful young women.

2024 – today

Disney Princess Logo

Font and Colors

The main colors of the logos are raspberry, gold, white, and silver. Each of them perfectly harmonizes with the realm of girls.

  • Pink – dreams, sweetness, pleasant character, elegance.
  • White – young age, pure heart, good stories where the heroes win.
  • Silver and Gold – precious metals indicative of royal personages, honor, and wealth.

The logo employs a unique Disney inscription, handcrafted specifically for the company. The Princess font resembles Lawrence Regular.