media franchise Logos and Brands
Entertainment universes that generate revenue through a variety of formats, from movies and merchandising to video games and theme parks, are grouped in the Media Franchise section. Star Wars, with cumulative revenues of over $70 billion, Harry Potter, Pokémon, Marvel Cinematic Universe, and DC Extended Universe represent franchises where a single fictional world generates an endless stream of commercial products. Each franchise has its own logo, which serves as an umbrella brand for hundreds of licensed products. The section focuses on visual symbols that unite diverse products within a single narrative universe.
