Frozen Logo PNG
Thanks to the cartoon’s commercial success, the Frozen logo became a worldwide icon. The inscription, made of letters shaped like ice pieces, first appeared on posters for the first animated film. Over time, the emblem was adapted for all subsequent installments, including Olaf’s Frozen Adventure (2017). The “frozen” wordmark conveys the winter atmosphere that underlies the story.
Frozen began long before its 2013 release. In late 1937, before Snow White premiered, Walt Disney Productions studied the adaptation of Hans Christian Andersen’s fairy tales. In March 1940, Walt Disney proposed a joint project with Samuel Goldwyn that combined live-action scenes about Andersen with Disney animation. After the United States entered World War II, the project was put on hold in 1942.
The idea returned in the 2000s. John Lasseter later recalled seeing early artwork from earlier attempts to adapt The Snow Queen while working on Disney’s Toy Story in the 1990s. Development continued under the title Anna and the Snow Queen, initially planned as a hand-drawn animated film, but by early 2010, the story stalled because the Snow Queen figure was difficult to integrate into the film.
On December 22, 2011, Disney announced the title Frozen and set the release for November 27, 2013. The film became computer-animated and was directed by Chris Buck and Jennifer Lee, with songs by Robert Lopez and Kristen Anderson-Lopez. Kristen Bell, Idina Menzel, Jonathan Groff, and Josh Gad voiced the main characters.
Frozen was released with a $150 million budget and earned $1.28 billion worldwide, far ahead of DreamWorks Animation’s Turbo. At the 2014 Oscars, it won Best Animated Feature and Best Original Song for Let It Go. Disney announced a sequel on March 12, 2015. Frozen Fever followed in 2015; Olaf’s Frozen Adventure appeared in 2017, before Pixar’s Coco; and the Broadway musical opened on ABC in 2018. Frozen II arrived on November 22, 2019, earning $ 1.45 billion, followed by Disney+ shorts in 2020 and 2021.
Meaning and History
The name and Frozen’s logo evoke the frost that wraps the magical story. After all, the original plot is based on Hans Christian Andersen’s heavily modified fairy tale, The Snow Queen. The scriptwriters came up with a story about two princesses trapped in eternal winter because one of them can freeze everything around them. Other characters also relate to the cold in one way or another: a snowman, a reindeer, and an ice axe. Therefore, it is not surprising that the animated film’s emblem reflects the “snowy” theme. The 2019 sequel used a similar wordmark with the Roman numeral II to indicate its place in the series.
What is Frozen?
Frozen is a franchise based on the fictional story of two Disney princesses, a snowman, a reindeer, and an ice pick. The animated film of the same name came first, released as a musical and becoming one of the world’s highest-grossing films. The first part was released in 2013, and a full-length sequel, Frozen II, followed in 2019. The cartoon was adapted from Hans Christian Andersen’s fairy tale The Snow Queen.
2013
The development team for the first Frozen cartoon created a logo with inscriptions. The top line is occupied by the word “Disney,” the studio that owns the rights to the media product. It is decorated in a traditional style and looks exactly like The Walt Disney Company’s emblem: the letters look handwritten, but each has its own design. As far as is known, this typeface was inspired by the personal signature of American animator Walter Elias (Walt) Disney.
The second line contains the animated film’s title. It also includes unusual glyphs with many remarkable elements. For example, the “O” is spiral-shaped, the “F” and “E” have notches at the ends, and the “R,” “Z,” and “N” have pointed extensions. In this case, the first “F” and the last “N” increase. The edges of all the letters are jagged, as if they were carelessly carved from ice. A light blue gradient with white and blue flecks creates a frozen texture feel. Designers specifically sought this effect to associate the emblem with the cartoon’s plot, which tells of the onset of eternal winter.
2017
In 2019, Frozen II was released. The sequel’s emblem is designed the same way as the first film’s logo. It also features a two-line inscription, with the Disney sign on the first line and the cartoon’s name on the second. But now the bottom word is reduced, and all its letters are aligned to the same height. The designers did this to fit the Roman numeral II on the right. The colors have darkened, especially in the lower half, which now has a stone-like texture. At the same time, the ice effect was preserved at the top. Because of the smooth transition from blue to gray, the lettering seems gradually frozen.
The Frozen logo uses dynamic elements to engage viewers. For example, the spiral letter “O” appears to be spinning. A similar effect comes not only from the twisted shape but also from the thin speed line drawn next to it. In this case, “O” symbolizes the cycle of magic or a strong wind during a snow blizzard. And the “tridents” at the ends of the horizontal lines “F” and “E” resemble crowns turned on their sides. This references the main cartoon characters, the two princesses, Anna and Elsa.
Font and Colors
If the first emblem suggests the letters were cut from ice, then the Frozen II logo shows the process of “freezing.” The designers styled the bottom as stone and the top as ice. One material turns into another.
Frozen wordmarks use a custom font designed specifically for cartoons. This is a stylized, bold serif with sharp, long serifs. Australian artist Kustren created the Ice Kingdom font family based on the first logo. The closest version to the original is Ice Kingdom Bold.
Released in 2013, the Frozen logo features a mix of colors to create an icy texture. The designers used a blue gradient for the letters, complemented by white spots and a dark outline. But the 2019 sequel uses a dark gray logo, similar to the stone’s color.