Divco Logo

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Divco: Brand overview

Detroit Industrial Vehicle Company began in the heart of Detroit, Michigan, in 1926. Just sixteen years later, in 1942, it optimized its name and became Divco. The company carved out a niche for itself by specializing in the production of multi-stop delivery trucks, which immediately became recognizable due to its unique cab-over-engine layout. This design was optimized for frequent stops, making these trucks ideal for delivering milk and dairy products.

In the early years, in the late 1920s, the Divco design was influenced by the Ford Model T chassis, which evolved into the Model A by 1929. The next decade saw the introduction of larger truck models, such as the Model U and Model S, based on Dodge and Chevrolet chassis.

The 1940s were characterized by the aftermath of World War II. Divco, like many other industrial companies of the time, deviated from the standard production line and contributed to the war effort by producing auto parts and military necessities. However, the post-war years, specifically the 1950s, were prosperous years for Divco. The company launched the Model 320, which quickly became the flagship product, and over 75,000 units were produced over the following decade.

In the 1960s, Divco began producing a wider range of commercial vehicles, including the Divco Delivery Van. By the 1970s, despite a change in ownership when the management team acquired part of the company in 1975, Divco remained true to its roots, producing modern versions of its classic delivery trucks.

However, the 1980s were less favorable to Divco. Stiff competition and dwindling demand took their toll. By 1986, the last iconic Divco truck rolled off the line, and a year later, in 1987, the company’s assets were liquidated, marking the end of an era.

Meaning and History

Divco Logo History

1926 – 1986

Divco Logo 1926

1986 – 1992

Divco Logo

The Divco car badge dates back to the last century and has a retro style. The brand name consists of silver letters with metallic shine. The letters increase towards the center and taper towards the edges, repeating the shape of the oval in which the word is enclosed. The base is painted in burgundy color, which makes the light-colored inscription stand out. The emblem is surrounded by a thin, shiny frame.

The retro design and burgundy background give the emblem a classic, vintage look, evoking a sense of nostalgia. The metallic sheen of the letters gives the emblem a luxurious feel, while the oval shape and thin glossy frame give the brand an overall chunky look.