DNC Logo

Democratic National Convention (DNC) LogoDemocratic National Convention (DNC) Logo PNG

The prosperity of democracy in the United States affirms the DNC logo. It is freedom of speech and equality of rights that help the country move forward. Concern for the future can be traced in every emblem of the party. The sign indicates balanced and deliberate decisions.

DNC: Brand overview

Founder:Democratic National Committee
United States
DNC (Democratic National Convention) is a nationwide event that is a series of presidential agreements on the nomination of candidates for key leadership positions in the United States. It was founded in 1832 and has been held regularly since then. Since 1852, it has been governed by the Democratic National Committee. Its main task is to formally nominate candidates for two critical positions – President and Vice President. The meeting also approves the party platform and unites the party. It thereby completes the primary election period and kicks off the general election campaign phase.

Meaning and History

DNC Logo History

This event is the basis for the election of the President of the United States and is held every four years. It is organized according to a strict scenario, but there are exceptions. For example, 2020 became such a year in connection with the coronavirus pandemic. All games have replaced the usual conventions with short online performances.

The meeting took place from August 17 to 20 at the Wisconsin Center in Milwaukee, Wisconsin, and throughout the country. The convention was shorter than usual and was held remotely on a reduced program every day. During the meetings, the candidates for President and Vice President of the United States – Joe Biden and Kamala Harris (California Senator) were formally selected and approved.

In fact, in 2020, the congress was virtual. A roll call was conducted from the Wisconsin Center headquarters, and a limited number of papers were submitted. Key candidates spoke remotely from the Waterfront Chase Center and Wilmington, Delaware. The symbols of the Democratic National Convention change frequently: it is updated at the next end of the 4-year presidency and when the next elections are necessary.

What is DNC?

DNC is an abbreviation for the Democratic National Convention. These gatherings determine the candidate who will represent the party in future presidential elections. Delegates also outline their political goals and express opinions on various issues. These conventions are held every four years. In addition to party members, various celebrities, journalists, and activists are invited to speak.


Democratic National Convention Logo 2012

The logo of the period consists of an impromptu circle. Its upper part is a light blue arch, which denotes the universal unifying sky, and the lower one is the red silhouettes of people, personifying the people. At the same time, the lower half of the circle is wider than the upper one due to the specifics of the human figures shown above the waist. Despite the sketchiness, it is seen that some of those present are attentively listening to the speakers’ speech, others are looking closely at their surroundings, and still, others raised their hands in solidarity.

There are several inscriptions under the icon, arranged in three lines and executed in the grotesque font. The top is 2012 Democratic, the middle is National Convention, and the bottom is Charlotte, North Carolina. The first two rows are blue, the third red.


Democratic National Convention Logo 2016

That year the emblem was combined: the designers put the text and graphic parts together. It looks like large lettering in thin caps sans serif. The first two upper rows are occupied by the traditional words “2016 Democratic”, the middle – “National Convention.” Below they are broken off by a thin line, under which the small print says “Philadelphia, Pennsylvania | July 25 – 28 “. Instead of “0”, the year “2016” is used as a key symbol of the American struggle for independence – Liberty Bell. The colors of the logo are rich – cobalt and dark red.


Democratic National Convention Logo 2020

The emblem of this period is composite: it includes more elements than before because it has four lines and three icons. The first is a dark blue “D” aligned with a five-pointed star on the side beam. Its central part is painted in light blue and is stylized as an arrow pointing to the right. The other two rays look like miniature white triangles. The second icon is the number “2”; the third is “0” with a central part in a US map. Below them is the phrase “Democratic National Convention,” where each word is highlighted in a separate line. The fourth row contains the name of the city of Milwaukee.

DNC: Interesting Facts

The Democratic National Convention (DNC) is a key event for the Democratic Party in the U.S., marking the transition from primary elections to the general election campaign. This convention happens every four years to officially nominate the party’s candidates for President and Vice President.

  1. Start of a Tradition: The first DNC took place in 1832 in Baltimore, Maryland, starting the practice of holding national conventions to choose presidential candidates.
  2. Historic Nominations: In 1932, Franklin D. Roosevelt was nominated in Chicago, becoming the only U.S. president elected to more than two terms.
  3. Civil Rights Milestone: The 1948 DNC in Philadelphia took a strong stand on civil rights, leading to a major policy shift within the Democratic Party and a walkout by Southern delegates.
  4. Breaking Barriers: In 1976, Barbara Jordan delivered a memorable speech as the first African American keynote speaker at the DNC.
  5. Gender Equality: At the 2016 DNC in Philadelphia, Hillary Clinton became the first woman nominated for president by a major party.
  6. Virtual Innovation: Due to the COVID-19 pandemic, the 2020 DNC was held virtually, featuring a remote participation format and showcasing inclusivity.
  7. Protests and Demonstrations: The DNC has been a site for significant protests, like the anti-Vietnam War demonstrations at the 1968 Chicago convention.
  8. Influencing Politics: The DNC not only nominates candidates but also unites the party, sets its platform, and highlights emerging leaders, such as Obama’s rise to prominence after his 2004 keynote address.

The DNC has significantly influenced the Democratic Party and American politics, evolving with societal and technological changes. It’s a crucial part of the U.S. democratic process.

Font and Colors

DNC Emblem

There is no design consistency in DNC logos. Each year, a unique version is used, created specifically for a specific event of a particular year. The only thing that unites them all is the sequence: they change every four years when the next president of the United States is elected.

Typefaces vary, but sleek sans serif fonts have dominated in recent years. This is because they are more readable and visible even with a cursory glance. The 2020 election campaign uses a variant reminiscent of the Bw Nista International Extra Bold with minimal changes.

DNC Symbol

The official palette is also different. Usually, red and blue of several shades predominate, as well as white. This fact is explained by the presence of these colors in the US national flag.

DNC color codes

Iris BlueHex color:#00abe2
RGB:0 171 226
CMYK:100 24 0 11
Pantone:PMS 801 C
TangaroaHex color:#001e3e
RGB:0 30 62
CMYK:100 52 0 76
Pantone:PMS 282 C