Dolby Atmos Logo PNG
Dolby Atmos Logo – a set of easily understandable visual symbols that connect the company with the theme of sound. In the elements of the emblem, new approaches to sound range transmission are visible, offering unforgettable listening experiences.
Dolby Atmos: Brand overview
| Founded: | 2012 |
| Founder: | Dolby Laboratories |
| Headquarters: | United States |
| Website: | dolby.com |
Emerging from the innovative labs of Dolby Laboratories, Dolby Atmos made its debut in 2012, adding a new dimension to the auditory cinematic experience. Its first public showcase was in Pixar’s film “Brave,” released in the same year. Unlike traditional surround sound setups, Dolby Atmos introduced elevation channels to the audio landscape, allowing for a captivating three-dimensional sound environment.
By the conclusion of its launch year, Dolby Atmos had been incorporated into around 25 global installations. However, this number skyrocketed to over 300 the following year and, astonishingly, surpassed the 10,000 mark by October 2022. This rapid adoption testified to the system’s groundbreaking impact on sound technology.
2014 was pivotal for Dolby Atmos as it transitioned from the big screen to personal home theaters. Home-compatible Blu-ray players and AV receivers that could accommodate the technology started hitting the market later that year. The reach of Dolby Atmos has since widened through partnerships with streaming giants like Netflix, Disney+, and Apple TV+, enabling Atmos-supported audio streaming for those with compatible home setups.
Dolby hasn’t confined the Atmos experience to large setups; the technology has been fine-tuned to suit mobile devices, headphones, personal computers, and gaming consoles. Even standard stereo content can now emulate an Atmos-like experience through specialized audio processing on these platforms.
Today, Dolby Atmos is not just another name in the surround sound lexicon; it has become a leading choice for audiophiles in cinema and personal entertainment settings. As the technology matures, Dolby Laboratories keeps exploring innovative avenues to make audio experiences increasingly immersive.
Meaning and History
The product’s emblem is closely related to the parent company Dolby Laboratories’ logo and almost replicates it, except with the original name Atmos. The first installation took place in a Los Angeles movie theater before the screening of the animated film Brave in 2012 when the logo was introduced. The rebranding in 2019 occurred concurrently with Laboratories and aimed to strengthen ties with the latter.
What is Dolby Atmos?
A modern sound transmission technology that gives music depth and movies maximum realism. Introduced for video as Dolby Atmos and for audio as Dolby Atmos Music. The essence of the product lies in the division of sound into central dialogue or singing and surrounding objects. The listener distinguishes up to 16 simultaneous elements.
2012 – today
The system’s logo consisted of an image and an inscription. A graphic element in the form of a black rectangle was positioned at the beginning of the composition. Two white semi-circles pointing in different directions were drawn inside the figure. The rectangle symbolized:
- A movie theater screen. In 2012, the system debuted as a product for paid theaters with 3D.
- A closed space, a room where sound spreads.
- A speaker with two drivers.
The halves resembled headphones to convey the idea of surround sound. The different directions indicated that the system’s speakers are placed at various points in the room and fill the space with sound waves, creating a sense of full presence.
The name was placed to the left of the graphic element. The main feature consisted of words with varying thicknesses. Thin characters in Atmos emphasized that the word represents technology belonging to the Dolby brand. Capital letters pointed to a significant increase in clarity, loudness, and depth of sound.
2019 – today
By 2019, the parent company’s mark was updated, which affected the Atmos logo.
Two speakers on the emblem were positioned freely, without a background. The disappearance of borders indicated:
- The widespread adoption of the technology. There were 6,000 theaters worldwide using the development.
- The system’s rollout beyond theaters in a broad range of gadgets. Atmos has been adapted for home theater music streaming services and released as software for smartphones and other devices, enabling anyone to record in Dolby Atmos format.
The technology’s unique feature lies in its ability to direct specific sounds to play in specific locations around the viewer, including the ceiling. If cavalry is passing in front of the hero on screen, an enemy is sneaking up from behind, and a squirrel is jumping from a tree above, the visitor will hear each sound coming from the correct direction, thanks to Dolby Atmos. The absence of borders in the logo highlights these capabilities.
The switch from a dark background to a light space hints at the emergence of the Dolby Cinema system, which combines Atmos audio technology with Vision visual technology, creating a new, boundary-free reality for the viewer.
Font and Colors
The logo’s color scheme is built on the contrast of black and white, emphasizing the wide range of sounds from the lowest to barely audible squeaks, distinguishable through Dolby Atmos. The contrast embodies the idea of revolutionary innovation.
The inscription’s font is smooth and flowing. The bright contrast between the thickness of words is linked with the emergence of Cinema. Atmos is now just one component of a larger system. Hence, the lines of the word are thinner. Dolby, conversely, is the primary brand. New technologies will change. The consumer should remember the owner’s name, making the word glyphs much more prominent and instantly eye-catching.
Dolby Atmos color codes
| Raisin Black | Hex color: | #231f20 |
|---|---|---|
| RGB: | 35 31 32 | |
| CMYK: | 0 11 9 86 | |
| Pantone: | PMS Neutral Black C |
