Dole Logo

Dole LogoDole Logo PNG

Dole: Brand overview

Founded: June 2, 1851
Founder: Samuel Northrup Castle, Amos Starr, Cooke James Dole
Headquarters:
Dublin, Ireland
Website: doleplc.com
Logo downloads:
Dole is an American-Irish agricultural company that was founded in 1851. Dole is headquartered in Dublin. Today, the brand is considered one of the largest in producing vegetables and fruits. The number of employees is approaching the mark of 75 thousand people. More than 100 million customers from more than 90 countries are considered buyers of the company’s products. If we talk about products, then these are bananas, grapes, pineapples, frozen fruits, juices, etc. Dole’s revenue is approaching $10 billion.

Meaning and history

Dole Logo History

What is Dole?

This is one of the most famous brands in the agricultural industry. The company has been operating on the market for more than 150 years and, during this time, has gained immense popularity from buyers who number in the millions.

Visual recognition of the brand is at a high level. And Dole’s vast experience is not the main factor. The logo, which has hardly changed during this time, has a greater influence. In total, four versions of the logo were presented to the target audience. As a rule, the redesign was about small changes that made it more modern and attractive to the target audience.

1936 – 1957

Dole Logo 1936

The first version of the logo was presented to the public in 1936. As a rule, it was a red inscription with the brand name on a dark blue background. The letters in the word “DOLE” were not on the same line, which created the effect of “waves.” The title used a classic bold sans-serif font with rounded corners.

1957 – 1986

Dole Logo 1957

The first redesign of the logo made it more modern and attractive. The red color for the inscription remained unchanged, but at the same time, it became more saturated and confident. All letters were on the same line. The most notable update is the crown that has appeared above the “O.” Visually, it looks like a pineapple. The target audience immediately liked this logo, and therefore it is not surprising that it lasted for more than 30 years.

1986 – today

Dole Logo 1986

The current logo appeared in 1986. Now a brighter shade has been used. Also suffered updates and style of writing letters. At this stage, a smooth sans-serif font was used. Spaces between characters have been removed. A blue horizontal line appeared under the wordmark. The crown disappeared, and instead, an abstract image of the sun appeared inside the letter “O.” The rays also touched the neighboring “D” and “L.” Perhaps the shade of red is associated with the appearance of this element.

2018 – today

Dole Logo

In general, this redesign did not change the verbal inscription at all. However, a white frame with a thick green outline appeared around it. Visually, it resembles a leaf of a tree.

Font and Colors

Dole Symbol

Throughout the development of the Dole company, a generally identical bold sans-serif type with rounded corners in letters was used. However, the arrangement of the letters was different. In some versions, the effect of “dancing” symbols was used somewhere; it was about removing spaces, and somewhere the brand name was on the same line without “unique” elements.

Traditionally, the red and blue color palette is considered the main one for this brand. It conveys the passion and desire to continue to develop. At the same time, sometimes additional shades are also used: yellow and green. They may be associated with the sun and life. These qualities are necessary for a modern agricultural company.

Dole color codes

Alizarin Crimson Hex color: #e61938
RGB: 230 25 56
CMYK: 0 89 76 10
Pantone: PMS 185 C
Canary Yellow Hex color: #fff100
RGB: 255 241 0
CMYK: 0 5 100 0
Pantone: PMS 3955 C
Air Force Blue Hex color: #11317e
RGB: 17 49 126
CMYK: 87 61 0 51
Pantone: PMS 287 C
Kelly Green Hex color: #50be3a
RGB: 80 190 58
CMYK: 58 0 69 25
Pantone: PMS 354 C
Platinum Hex color: #e5e5e5
RGB: 229 229 229
CMYK: 0 0 0 10
Pantone: PMS 663 C