Dongfeng Logo PNG
The company’s cars are like lightning. So the Dongfeng logo is filled with speed, dancing whirlwinds, and flames, as if from a dragon’s mouth. The emblem shows that the brand’s cars are love at first sight, impossible to refuse.
Meaning and History
Until 1992, this company was called Second Automobile Works. Mao Zedong, the country’s leader, ordered its founding in 1969. According to his decree, the enterprise became a key objective of the Third Front state strategic plan. It provided the region with the necessary transport equipment.
By 2001, it accounted for 73 percent of specialized machine production. These were buses, minibusses, mini-trucks, and small commercial vehicles. Then the ratio changed, and by 2012, the brand produced over 70 percent of passenger cars.
What is Dongfeng?
Dongfeng is a leader in the Chinese automotive industry. Its official name is Dongfeng Motor Corporation, but the abbreviations DFM and Dong Feng are also accepted. The company was established in 1969 and is owned by the Chinese government. It produces commercial vehicles and passenger cars under various brands, including Forthing, Aeolus, Voyah, Fengdu, and Venucia.
This followed deep economic reforms initiated by Deng Xiaoping. Over a few years (from 1978 to 1985), Dongfeng grew from a small manufacturer of two heavy equipment models to the largest factory under a single management structure. During the reorganization, it absorbed six divisions and several other firms previously under local authorities’ leadership. Gradually, the company got out of direct government control, gaining autonomy and extended administrative rights.
In the mid-1980s, the company tripled its assets. But in 1995, it began to have financial problems, which worsened by 1998. After that, it was restructured, completely ending the imposition of government agencies’ methods and production volumes. In the early 2000s, it began cooperating with foreign car manufacturers. But the first partnership began much earlier, in 1992. Then the predecessor of the Sino-French group, DPCA (Dongfeng Peugeot-Citroën Automobile), appeared.
Despite the turbulent activity and constant changes in legal status, the company has remained faithful to its symbolism. It never changed or even corrected the emblem. As a result, its logo looks the same as it did half a century ago. As a result, Dongfeng is seen as a brand reluctant to experiment with its identity and committed to its chosen direction.
The automobile company established its visual identity in the 1960s. It is used in two forms: with and without an inscription. Moreover, both options are equivalent. The graphic icon consists of three elements: two pointed arcs and a solid ring. All details are in deep red and set against a white background that becomes transparent when placed on the hood, making the label highly effective.
The composition resembles two shurikens with pointed tops and side-projecting blades. They also resemble the letter “V” with legs of different heights. The contours are unevenly arched, so wide strokes rise upward like tongues of flame. In turn, the “fire” has a swirl that forms not a funnel in the center but a vertical oval with narrowed ends. This adds dynamism and energy to the logo.
Font and Colors
Although the icon does not include font, it is often supplemented with text, which, per corporate requirements, can be placed on the right or at the bottom. In this case, set the company name in a typeface reminiscent of Hyperspace Race Expanded Heavy or Future Tense Regular, with softened lines.
A car brand’s signature colors are a win-win: they always attract attention. The combination is red and white. Color all logo elements first, then the background b