Dongfeng Logo PNG
The company’s cars are like lightning. Therefore, the Dongfeng logo is filled with speed, dancing whirlwinds, and flames, like from the mouth of a dragon. The emblem shows that the brand’s cars are love at first sight, impossible to refuse.
Meaning and History
Until 1992, this company was called Second Automobile Works. It was opened in 1969 by order of Mao Zedong, the country’s leader. According to his decree, the enterprise became a key objective of the Third Front state strategic plan. It served to provide the region with the necessary transport equipment.
By 2001, his share of specialized machine production was 73 percent. These were buses, minibuses, mini-trucks, and small commercial vehicles. Then the ratio changed, and by 2012, the brand produced over 70 percent of passenger cars.
What is Dongfeng?
Dongfeng is a leader in the Chinese automotive industry. Its official name is Dongfeng Motor Corporation, but the abbreviations DFM and Dong Feng are also accepted. The company was established in 1969 and is owned by the Chinese government. It produces commercial vehicles and passenger cars under various brands, including Forthing, Aeolus, Voyah, Fengdu, and Venucia.
This fact was preceded by deep economic reforms initiated by Deng Xiaoping. Over a few years (from 1978 to 1985), Dongfeng grew from a small manufacturer of two models of heavy equipment to the largest factory under a single management. During the reorganization, it was joined by six divisions and several other firms previously under the local authorities’ leadership. Gradually, the company got out of direct government control, gaining autonomy and extended administrative rights.
In the mid-1980s, the company tripled its assets. But in 1995, he began to have financial problems, which worsened by 1998. After that, it was restructured, completely ending the imposition of government agencies’ methods and production volumes. In the early 2000s, cooperation with foreign car manufacturers began. But the debut partnership took place much earlier in 1992. Then the predecessor of the Sino-French group, DPCA (Dongfeng Peugeot-Citroën Automobile), appeared.
Despite the stormy activity and the constant change of legal status, the company has remained faithful to its symbolism. She never changed or even corrected the emblem. Therefore, its logo now looks the same as it did half a century ago. Therefore, Dongfeng is considered a brand that does not like to experiment with identity and strictly adheres to the chosen direction.
The automobile company established its visual identity in the 60s of the last century. It is used in two forms: with an inscription and without it. Moreover, both options are equivalent. The graphic icon consists of three elements: two pointed arcs and a solid ring. All details are in deep red and set against a white background, which becomes transparent when placed on the hood, making the label very effective.
The composition resembles two shurikens with pointed tops and side-projecting blades. They also look like the letters “V” with legs of different heights. The contours are unevenly arched, so wide strokes rise upward like tongues of flame. In turn, the “fire” has a swirl that forms not a funnel in the center but a vertical oval with narrowed ends. This adds dynamism and energy to the logo.
Font and Colors
Although the icon does not have a font, it is often supplemented with text, which, according to corporate requirements, can be placed on the right or at the bottom. In this case, the company name can be set in a typeface reminiscent of Hyperspace Race Expanded Heavy or Future Tense Regular, with softened lines.
A car brand’s signature colors are a win-win: they always attract attention. It is a combination of red and white. All elements of the logo are colored first, and the background on which they are located second.