Dongfeng Logo

Dongfeng LogoDongfeng Logo PNG

The company’s cars are like fast lightning. Therefore, the Dongfeng logo is filled with speed, dancing whirlwinds, and flames, like from the mouth of a dragon. The emblem shows that the cars of the brand are ardent love at first sight, which is impossible to refuse.

Dongfeng: Brand overview

Wuhan, Hubei, China
Dongfeng is a state-owned company from China that specializes in the production of commercial and consumer-grade vehicles. She is also engaged in manufacturing components for various brands of machines and maintains cooperation with many well-known brands. Among them are Renault, Peugeot-Citroën, Nissan, Honda, Yueda Kia, and some others. It has been in the market since 1969, is one of the Big Four Chinese car manufacturers, and is headquartered in Wuhan, Hubei Province. In addition, sometimes the brand is spelled Dong Feng (East Wind) or DMC (Dongfeng Motor Corporation).

Meaning and History

Dongfeng Logo History

Until 1992, this company was called Second Automobile Works. It was opened in 1969 by order of Mao Zedong, the country’s leader. According to his decree, the enterprise became a key objective of the Third Front state strategic plan. It served to provide the region with the necessary transport equipment.

By 2001, the share of specialized machines produced by him was 73 percent. These were buses and minibusses, mini-trucks, and small commercial vehicles. Then the ratio changed, and by 2012 the brand produced over 70 percent of passenger cars.

What is Dongfeng?

Dongfeng is a leader in the Chinese automotive industry. Its official name is Dongfeng Motor Corporation, but the abbreviation DFM and the separate spelling of Dong Feng are also accepted. The company was established in 1969 and is owned by the Chinese government. It produces commercial vehicles and passenger cars under various brands, including Forthing, Aeolus, Voyah, Fengdu, and Venucia.

This fact was preceded by deep economic reforms initiated by Deng Xiaoping. In a few years (from 1978 to 1985), Dongfeng has grown from a small manufacturer of two models of heavy equipment to the largest factory with single management. During the reorganization, it was joined by six divisions and several other firms that were previously under the leadership of the local authorities. Gradually, the company got out of direct government control, gaining autonomy and extended administrative rights.

In the mid-1980s, the company tripled its assets. But in 1995, he began to have financial problems, which worsened by 1998. After that, it was restructured, completely ending the imposition of government agencies’ methods and volumes of production. In the early 2000s, cooperation with foreign car manufacturers began. But the debut partnership took place much earlier – in 1992. Then the predecessor of the Sino-French group DPCA (Dongfeng Peugeot-Citroën Automobile) appeared.

Dongfeng Symbol

Despite the stormy activity and the constant change of legal status, the company has remained faithful to its symbolism. She never changed or even corrected the emblem. Therefore, now its logo looks the same as half a century ago. Therefore, Dongfeng is considered a brand that does not like to experiment with identity and strictly adheres to the chosen direction.

The automobile company got its mark of visual identity in the 60s of the last century. It is used in two forms: with an inscription and without it. Moreover, both options are equivalent. The graphic icon consists of three elements: two pointed arcs and a solid ring. All details are made in deep red and are located on a white background, which becomes transparent when placed on the hood, making the label very effective.

The composition resembles two shurikens with pointed tops and side-projecting blades. They also look like the letters “V” with legs of different heights. The contours are uneven – arched, so wide strokes rise upward like tongues of flame. In turn, the “fire” has a swirl, which forms not a funnel in the center, but a vertical oval with narrowed ends. This adds dynamism and energy to the logo.

Dongfeng: Interesting Facts

Dongfeng Motor Corporation is a big car company in China that started in 1969. It’s grown a lot and makes many different kinds of vehicles. Here are some key points about it:

  1. Name and Start: “Dongfeng” means “East Wind” in Chinese. It started to help China grow its car industry. The name shows its goal of leading China’s economic progress.
  2. What They Make: Dongfeng makes passenger cars, trucks, buses, engines, and car parts, covering many vehicle markets.
  3. Working Together: It’s with big car companies like Honda, Renault, Nissan, and Peugeot Citroën. These partnerships help Dongfeng learn and grow in car making and reach more customers.
  4. Big in China: It’s one of China’s top car makers, with a big slice of the market thanks to its wide range of vehicles and partnerships.
  5. Military Vehicles: Dongfeng also makes vehicles for the Chinese military, showing they can make all sorts of vehicles.
  6. Going Global: Dongfeng sells cars in many countries and has factories and research centers outside China to reach more customers.
  7. Focus on New Tech: The company invests heavily in developing new technology, such as electric cars and self-driving systems, to keep up with the fast-changing car industry.
  8. Electric Cars: Dongfeng is working hard on electric vehicles and aims to lead in this area. They already have several electric models for sale.
  9. Racing Team: Dongfeng sponsors a sailing team in the Volvo Ocean Race, showing their dedication to excellence and making their brand known worldwide.

Dongfeng’s growth from a local company to a global car maker shows how fast China’s industries have grown and how important China is in the world car market.

Font and Colors

Dongfeng Emblem

Although the icon does not have a font, it is often supplemented with text, which, according to corporate requirements, can be placed on the right or at the bottom. In this case, the company name can be carried out with a typeface reminiscent of Hyperspace Race Expanded Heavy or Future Tense Regular with softened lines.

Signature colors of a car brand are a win-win: they always attract attention. It is a combination of red and white. All elements of the logo are colored first, the background on which they are located second.

Dongfeng color codes

Pigment RedHex color:#ed1b24
RGB:237 27 36
CMYK:0 89 85 7
Pantone:PMS Bright Red C
Raisin BlackHex color:#231f20
RGB:35 31 32
CMYK:0 11 9 86
Pantone:PMS Neutral Black C