The Doogee logo has become a symbol of mobile solutions combining practicality and reliability. Starting with simple ideas, the brand quickly earned users’ trust by offering devices for real needs rather than for hype. Moving production to the center of the technological world, the company maintained its unique style in a dynamic market.
Doogee: Brand overview
In March 2013, Doogee was founded in Spain by an undisclosed founder whose identity was not disclosed. Soon after its founding, the company caught the attention of Xin Chao, the head of Hong Kong conglomerate KVD International Group. This led to investment from KVD International and the relocation of Doogee’s headquarters to Shenzhen, China.
Since the move, Doogee has sharpened its business strategy and focused on releasing low-cost but high-performance, aesthetically pleasing smartphones. In 2014, the company entered into a sponsorship agreement with Spanish soccer club Villarreal C.F. to increase brand awareness in European markets.
By 2016, Doogee had entered the international market. The company has established relationships with various retailers, both virtual and stationary, on a global scale. The company opened additional manufacturing facilities in China to cater to the growing consumer base.
Today, Doogee has become a global supplier of smartphones and other technology devices. The company has extensive markets in Asia, Europe, the Middle East, Russia, and Africa. While maintaining its commitment to quality and affordability, the company remains committed to delivering affordable and reliable mobile devices to a global audience.
Meaning and History
2013 – today
The Doogee logo stands out with its expressive design. It combines textual and graphic elements to create a stylish and modern brand representation. Every component is thoughtfully crafted to highlight the company’s identity and values.
The main focus is on the company name, rendered in bold, sans-serif font. Each letter features unique characteristics that give the logo its distinctive personality. For example, the “o” letters resemble infinity symbols, emphasizing the company’s commitment to innovation and continuous development. An intriguing detail is the openness of these “o” shapes, with white gaps on both sides. This design choice symbolizes openness, movement, and a readiness for new ideas.
The logo is enhanced by elements that add depth and meaning. From the “D,” three orange squares, resembling pixels, extend, pointing to the company’s technological focus. The orange color adds energy and makes the visual mark vibrant and memorable.
The horizontal lines at the top of the “E” letters are styled as separate bars, giving them a graphic touch. This detail adds dynamism and makes the emblem visually engaging. The primary text is rendered in blue, associated with reliability, professionalism, and technological innovation. The orange elements, in contrast, bring warmth and emphasize the company’s creative approach.
The overall style of the logo is minimalist yet detail-oriented. The precise proportions and shapes of the letters convey confidence and stability, while the unique elements highlight a drive for growth and creativity. The Doogee emblem is bright and recognizable, reflecting the brand’s focus on high-tech products and mobile solutions.