DoorDash Logo PNG
The DoorDash logo indicates the delivery speed. Orders are executed almost lightning fast. The service managers are always friendly and, as the emblem shows, the whole style of the company’s work is built on easy and pleasant communication with the client.
DoorDash: Brand overview
| Founded: | January 2013 |
| Founder: | Tony Xu, Andy Fang, Stanley Tang, Evan Moore |
| Headquarters: | San Francisco, California, United States |
| Website: | doordash.com |
Meaning and History
DoorDash is a privately held company established in 2013 in San Francisco. As it developed, it changed three emblems that show progress, experience, and professionalism. The new identity allows her to establish strong ties with representatives of different socio-demographic groups.
What is DoorDash?
DoorDash is a company that manages online food ordering and home delivery. Launched in 2013, it quickly surpassed competitors and rose to second place, yielding leadership only to GrubHub. Its coverage areas include the United States, Japan, New Zealand, Germany, Canada, and Australia. The headquarters is located in San Francisco, California. The founders are Tony Xu, Evan Moore, Andy Fang, and Stanley Tang.
2013 – 2014
When the delivery service first entered the profile market, it had a simple text logo. It contained a two-color “doordash” lettering in sans serif lowercase letters. The first part of the name was black, and the second was dark red.
2014 – 2018
In 2014, experts developed a new brand strategy, which involved a radical redesign of the logo. The word “DOORDASH” has become more prominent thanks to the uppercase translation. Below appeared the phrase “delightful delivery,” written in small letters. This is the company’s motto, its goal, and the main principle of work.
Designers supplemented the text with a graphic element in the form of straight and semicircular lines. They not only represent the two D’s in the name, but they also represent the Japanese Shinkansen train that travels on high-speed rail. The pattern of red lines symbolizes movement. The text is also red, so all the elements are interconnected.
2018 – today
Character branding agency has developed a new style for DoorDash with an improved logo and a revised color scheme. Simultaneously, the delivery service remained true to its ideals: in its visual identity, there was a place for the high-speed Shinkansen express train. It is represented by a single curving stripe that creates negative space for the “dash,” symbolizing evolution. The company name is located to the left of the graphic symbol.
DoorDash: Interesting Facts
DoorDash, founded in 2013 by four Stanford students, has quickly become a top food delivery service in the U.S.
- Early Days: Starting as “PaloAltoDelivery.com” in a dorm, it expanded from Palo Alto to thousands of cities across the U.S., Canada, Australia, and more.
- Tech-Driven: DoorDash uses advanced logistics technology, including machine learning, to ensure efficient deliveries by predicting preparation times and optimal routes.
- Dasher Community: Offering flexible work for Dashers, DoorDash has built a model that supports rapid and dependable delivery services.
- Wide Partnerships: In addition to restaurants, DoorDash now delivers from convenience and grocery stores, pet supplies stores, and flower shops, broadening its service range.
- Project DASH: Launched in 2018, this initiative aims to reduce food waste and hunger by delivering surplus food to needy people.
- Growth Through Acquisitions: DoorDash has acquired several companies, including Caviar and Scotty Labs, enhancing its services and exploring new technologies like autonomous delivery.
- DashPass is a subscription service that offers free deliveries and reduced fees on orders over a certain amount to boost customer loyalty.
- Pandemic Response: DoorDash introduced contactless delivery and support initiatives for restaurants during COVID-19, including fee relief and promotions.
- Going Public: DoorDash’s IPO in December 2020 highlighted its significant growth and the demand for delivery services.
- Future Innovations: Investing in autonomous delivery methods, such as drones and self-driving vehicles, DoorDash aims to improve efficiency and reduce costs.
DoorDash has significantly influenced the delivery industry, local economies, and the gig economy, continually adapting and innovating in the digital world.
Font and Colors
Recently, DoorDash has been using an abstract Shinkansen image as a symbol. Associative parallels are drawn here because the Japanese passenger train and the delivery service have a lot in common: they are futuristic, pragmatic, and ultra-fast. They also connect people and have clear logistics. The emblem communicates the brand’s mission at all levels of interaction with restaurants and consumers.
Character designers have kept the original sans-serif font. They only reduced the spacing a bit to keep the company name compact. The branding agency focused on the color palette, which now includes white for the background and Electric Orange (# FF3008) for the logo components.
DoorDash color codes
| Electric Orange | Hex color: | #ff3008 |
|---|---|---|
| RGB: | 255 48 8 | |
| CMYK: | 0 81 97 0 | |
| Pantone: | PMS 1655 C |