Doosan Logo

Doosan LogoDoosan Logo PNG

The simple style is modern and versatile because it is perfectly compatible with any media. Therefore, the Doosan logo is visible not only on banners but also on smartphone miniature displays. It’s dynamic, business-like, and minimalist. It has well-balanced corners and roundings. Smooth lines bring them together, helping to focus on the identity.

Doosan: Brand overview

Doosan is a Korean corporation founded in 1896 by Pak Seung-JIK. It specializes in many industries, including creating a power plant and developing construction equipment. Today, it is considered one of the most sought-after in the world, as evidenced by millions of customers from more than 100 countries.

Starting as a small shop in Seoul in 1896, Doosan has transformed into a global powerhouse across various industries. What began with the Park Seung Jik Store has grown into an international conglomerate known for its work in trade, construction, and more. Doosan’s story is one of vision and the ability to adapt to changing times.

During Korea’s industrial boom in the ’60s and ’70s, Doosan pushed the country forward by entering heavy industry and infrastructure. The ’80s saw them branch out, entering the consumer market by buying OB Beer. The ’90s expanded Doosan’s reach globally, acquiring companies that strengthened its role in heavy machinery and electronics.

The 2000s were big for Doosan, especially with the acquisition of Bobcat in 2005, which made a significant leap in the compact equipment market. In the following years, they focused on smart buys and growing their core areas, including purchasing Skoda Power in 2012.

In a major move in 2021, Doosan Group sold Doosan Infracore to Hyundai Heavy Industries Group for about $7.1 billion. In 2022, Doosan Infracore became Develon, representing ongoing development and leadership in construction innovation. With a new tagline, “Powered by Innovation,” Develon continues to focus on technological progress. Doosan’s legacy in construction equipment is carried on by Develon, with products like Doosan excavators and Bobcat equipment still prominent in the market.

Now, Doosan is a diverse giant that is impacting infrastructure, energy, and consumer goods worldwide. It is committed to sustainable development and corporate responsibility. It has journeyed from a small Seoul shop to a global leader, driven by innovation and a dedication to making a difference.

Meaning and History

Doosan Logo History

The brand’s visual recognition is high thanks to a simple and concise logo and its development across all major industries. The target audience was familiar with two versions of the Doosan logo. They were almost indistinguishable; one was simply more dimensional and visually appealing, while the second was based on minimalism.

What is Doosan?

This is one of the world’s largest corporations that specializes in producing heavy equipment. More than a century of experience and significant market success demonstrate the company’s significant progress.

1996 – 2022

Doosan Logo 1996

The first logo of Doosan is progressive and modern, with a unique style that attracted the attention of potential customers. It’s vivid yet not cluttered with unnecessary details, making it easily perceptible to the target audience.

It consists of a word inscription, “Doosan,” located on three square blocks of different colors and angles. The verbal inscription in its writing style does not differ from the classic version. However, the blue letters have been replaced with white ones, which makes the brand name more friendly. A minimalistic sans-serif lettering and additional elements look harmonious and progressive against an unusual background.

If we talk about a square background, these are green, cyan, and blue blocks that overlap but are independent elements. They directly personify warmth, reliability, and rationality. These components form the company’s activity, and Doosan chooses to interact with the target audience through this approach.

These squares can also be personified as representing the corporation’s employees and customers. Human potential is the basis for developing such large companies as Doosan.

2022 – today

Doosan Logo

The traditional version of the logo consists of a blue word inscription on a white background. The brand name “Doosan” is in all caps, using the classic bold sans-serif. Looking closely, you can see that all the letters in the word slightly slope to the right. Thus, the logo looks more unique and attractive. Therefore, the company tries to stand out from the competition. The logo “Doosan” represents the final chapter in a legendary legacy before the company changed names.

Font and Colors

Doosan Symbol

The logo used the same classic bold sans-serif font with elegant lines in the characters. A slight slant to the right indicates the use of italics and looks elegant and progressive. The font is one of the “chips” of the corporation’s visual recognition; therefore, it is unlikely to change shortly.

The original Doosan logo featured white letters against three colorful squares, adding depth and showcasing its rich history of tradition, innovation, and growth.

However, as times changed, so did the logo, shifting to a simpler monotone blue and white color palette design. This new look represents clarity, unity, and efficiency, with the blue symbolizing trust, reliability, and the vast potential of Doosan’s global ventures.

This color shift highlights Doosan’s commitment to growth and excellence, showing a brand that honors its roots while reaching for the future.


Who manufactures Doosan?

Doosan Group, from South Korea, is a giant in the world of heavy machinery, known for its wide variety of construction equipment and forklifts. This comes from its subsidiary, Doosan Infracore, which was once a strong company before joining Doosan Group. They specialize in making tough construction tools, engines for many uses, and a wide range of related products, making a big impact worldwide.