Dow Logo

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Dow: Brand overview

Founded: 1897
Founder: Herbert Henry Dow
Headquarters:
Midland, Michigan, U.S
Website: dow.com
Logo downloads:
Dow is an American company that is one of the largest chemical corporations in the United States. It was founded in 1897 and, during this time, has become the third largest chemical brand in the world. The Dow has an estimated annual revenue of over $60 billion. The company is headquartered in Midland, Michigan. Today, the corporation is engaged in producing plastics, chemicals, and agricultural products. Branches of “Dow” are located in more than 160 countries, and the number of customers exceeds tens of thousands. If we talk about the employees of the corporation, then this is approximately 55 thousand specialists. The principle of the company’s work is interesting: it resells its products to other brands and not to end customers. Not surprisingly, the company’s slogan “Search Together” implies a common effort to develop the chemical industry.

Meaning and History

Dow Logo History

What is Dow?

It is one of the largest chemical companies in the US and the world. In terms of production, it is in third place in the world, and the number of its customers is growing yearly. The company’s popularity, for example, is evidenced by the fact that Dow cooperates with clients in more than 160 countries. These are fantastic indicators if we talk about the chemical industry.

Visual recognition of the brand is at a high level. This became possible because throughout its existence, “Dow” made minimal changes to the logo, leaving the base. In general, we can say that the corporation preferred the minimalism and conciseness of the logo, but at the same time, it looks bright and clear. It is based on a verbal inscription, which is located inside the frame in the form of a diamond. A fundamental and powerful style speaks of the authority of the brand.

A classic bold serif font was chosen as the basis for the word inscription. All letters in this word are capital. Also, thick straight lines are striking. The inscription is made in white inside a red rhombus. This geometric figure was not chosen by chance since, historically, people associate the rhombus with unity and security. It symbolizes passion and love, the desire to reach new heights. The horizontal orientation of the figure was not chosen by chance, as it demonstrates the confidence and stability of the company. Bright and pleasant colors evoke positive emotions in potential buyers, making them more loyal to the brand.

The conciseness and visual simplicity of the logo allow it to be placed on any surface. In any case, it will look harmonious and progressive.

Font and Colors

Dow Symbol

The basis of the verbal inscription on the company logo is a classic bold serif font. Capital and elongated letters look strict and powerful and evoke a sense of confidence and progressiveness in the brand. The name “Dow” is easy to read on any surface due to its simplicity and conciseness.

If we talk about the color palette, then the basis of the logo is red and white. The white lettering on the red background contrasts perfectly. Thus, the name of the company can be seen from afar. Historically, people associate red with development, passion, and love. At the same time, white color, as the color of peace and development, is not considered secondary in the logo but successfully complements it, making it even more harmonious.

Dow color codes

Pigment Red Hex color: #ee1c24
RGB: 238 28 36
CMYK: 0 88 85 7
Pantone: PMS Bright Red C