DressLily Logo

DressLily LogoDressLily Logo PNG

DressLily: Brand overview

DressLily was founded in 2012 in Hamburg, Germany, and has become a dynamic e-commerce platform specializing in the sale of women’s clothing and jewelry on the digital fashion scene. During its formative years, the company mainly partnered with Chinese manufacturers, introducing budget fashion items to European customers.

By the middle of the decade, DressLily had expanded its range and now boasts a diverse collection of swimwear, dresses, tops, and more than 10,000 items. Considering the diverse language world of Europe, in 2015-2017, the company developed dedicated web platforms for regions such as Spain, the UK, and France.

To improve service efficiency, in 2016, DressLily opened a crucial logistics center in Poland to speed up the delivery of goods across the continent. The following years were characterized by product diversification, with the brand venturing into areas such as menswear, decorative fabrics, and inclusive sizes.

By the end of the decade, in 2019, DressLily was proud to announce its extensive global reach, serving an impressive 5 million customers through its region-specific portals. The expansion of the range continued, reaching 200,000 fashion items by 2022.

Through 2023, DressLily operates globally, efficiently shipping from its many distribution centers while remaining true to its commitment to affordable and fashionable fashion. The company’s landmark achievements include the opening of a logistics base in Poland and the continuous expansion of its product range.

Meaning and History

DressLily Logo History

What is DressLily?

DressLily, a global online fashion retailer founded in 2012, offers a wide range of men’s and women’s apparel and accessories, as well as a variety of home textiles, delivered to customers worldwide directly from its headquarters in Hamburg, Germany. The company has expanded its horizons in home textiles, demonstrating the same commitment to style and quality.

2012 – today

DressLily Logo

The online fashion store uses a logo that corresponds to the style of famous fashion brands. It contains just one word, typed in a simple, flat sans-serif font. Even the color meets the ultra-high standards of the beauty industry: it’s black. The letters are tall, bold, lowercase, and yet they manage to be unique. For example, both “l” letters are very long, and “e” resembles a knot or the bottom of a pin. The elegance of the glyphs is also evident in their gracefulness, with a balanced combination of angles and curves.

The long “l” and the unique “d” give the logo some whimsy. The black color gives the logo seriousness, making it both elite and approachable. The logo itself tells a little story, “We are classy yet unique, classy yet not stuffy.”

DressLily color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C