e-store Logos and Brands
Online stores that sell goods and services are listed in the “E-Store” section. The category covers both large marketplaces and highly specialized online stores offering niche products. E-store brand logos work with the familiar visual codes of online shopping: a basket, a cart, a price tag, and a delivery arrow. Some stores build their logos around symbols representing their product categories, whether it’s a laptop for an electronics retailer or a shoe for a footwear retailer. This section highlights a retail format in which the storefront fits within a browser window, and the store logo competes for the buyer’s attention with dozens of similar icons in search results.














