The Jamalon logo embodies knowledge, accessibility, and cultural richness, reflecting the ambition to become a leader in selling books in Arabic and other languages. The design emphasizes a commitment to quality and diversity, offering readers a wide selection of books for different ages and interests. The company aims to spread knowledge and culture, making literature accessible to people worldwide.
Jamalon: Brand overview
Jamalon, the leading online bookselling platform in the Middle East, originated in Amman, Jordan. In October 2010, Ala Alsallal, backed by influential investor Fadi Ghandour, breathed life into the endeavor. The company’s mission was clear: to provide a seamless acquisition channel for Arabic and English literature targeting the entire Middle East.
In a short time, the digital bookstore’s repertoire has grown to 3,000 works by Arabic publishers and 27,000 by English publishers. Thanks to this rapid growth and commitment to excellence, Jamalon became the largest online bookstore in the region within half a decade of its founding.
One of Jamalon’s major achievements in 2016 was the strong demand for Arabic literature, which accounted for 80% of total sales. The following year, the company celebrated another milestone by delivering its 12 millionth book in the Middle East.
For nearly a decade, from 2010 to 2019, Jamalon’s trajectory seemed upward as it steadily built its reputation as the leading online book resource in the Middle East. However, in May 2022, the world changed when it was unexpectedly revealed that Jamalon had decided to cease operations. Financial pressure from investors began in 2019 and was cited as the main reason. Now, visitors to the company’s digital space are greeted with a moving reflection on Jamalon’s 12-year reign in Arabic online bookselling, marking the end of its glorious journey.
Meaning and History
What is Jamalon?
Jamalon is the leading online bookseller in the Middle East region, offering a wide selection of books in multiple languages, convenient browsing and purchasing, and fast and secure delivery from its headquarters in Amman, Jordan. Alsallal and Fadi Ghandour’s visionary vision has made Jamalon the leading online bookstore in the Middle East. Since its opening in October 2010, Jamalon has been committed to offering readers a wide selection of books in different languages.
2010 – today
The Jamalon logo is simple and expressive, reflecting the brand’s character. Three purple geometric elements at the top resemble open pages of books, symbolizing the company’s association with bookselling. Each figure is tilted slightly, creating a sense of dynamism and interaction. Their arrangement highlights the collection’s diversity and hints at forward movement, growth, and progress, aligning with the brand’s spirit.
The choice of purple for these elements is intentional—it is associated with wisdom, creativity, and high quality. This pairs well with the text, rendered in black, which conveys stability, reliability, and confidence, adding solidity and professionalism to the emblem.
The company name is written in lowercase letters, making the logo less formal and more approachable. Using lowercase and smooth and rounded font forms adds a sense of simplicity and openness. Each glyph features clean lines without unnecessary decorative elements, emphasizing practicality and a modern approach. Notably, the soft curves of the letters “a” and “o” harmonize with the other glyphs, creating a cohesive overall style.
The spacing between the letters ensures readability, and the text appears balanced and neat. This reflects the company’s attention to detail and customer care. The visual symbol is minimalist in style yet rich in meanings and symbols connected to the company’s mission.
The name “Jamalon” is derived from an Arabic word meaning “peak” or “summit,” symbolizing the company’s aspiration to lead in its field. The name hints at the brand’s ambition and goal of offering the best to its customers. The visual composition of the emblem reinforces this idea—the combination of the purple book pages, symbols of knowledge, and clean text with a touch of modernity forms an image of a company that values tradition and innovation.