The Jamalon logo embodies knowledge, accessibility, and cultural richness, reflecting its ambition to lead in selling books in Arabic and other languages. The design emphasizes quality and diversity, offering readers a wide selection of books for different ages and interests. The company aims to spread knowledge and culture, making literature accessible to people worldwide.
Jamalon, the leading online bookselling platform in the Middle East, originated in Amman, Jordan. In October 2010, Ala Alsallal, backed by influential investor Fadi Ghandour, launched the venture. The company’s mission was clear: to provide a seamless acquisition channel for Arabic and English literature targeting the entire Middle East.
In a short time, the digital bookstore’s repertoire has grown to 3,000 works by Arabic publishers and 27,000 by English publishers. Thanks to this rapid growth and commitment to excellence, Jamalon became the region’s largest online bookstore within half a decade of its founding.
In 2016, Jamalon saw strong demand for Arabic literature, which accounted for 80% of total sales. The following year, the company celebrated another milestone by delivering its 12 millionth book in the Middle East.
From 2010 to 2019, Jamalon’s trajectory rose as it steadily built its reputation as the Middle East’s leading online book resource. However, in May 2022, the world changed when it was unexpectedly revealed that Jamalon had decided to cease operations. Financial pressure from investors began in 2019 and was cited as the main reason. Now, visitors to the company’s digital space are greeted with a moving reflection on Jamalon’s 12-year reign in Arabic online bookselling, marking the end of its glorious journey.
Meaning and History
What is Jamalon?
Jamalon is the Middle East’s leading online bookseller, offering a wide selection of books in multiple languages, easy browsing and purchasing, and fast, secure delivery from its headquarters in Amman, Jordan. Alsallal and Fadi Ghandour’s vision has made Jamalon the Middle East’s leading online bookstore. Since opening in October 2010, Jamalon has offered readers a wide selection of books in different languages.
2010 – today
The Jamalon logo is simple and expressive, reflecting the brand’s character. Three purple geometric elements at the top resemble open book pages, symbolizing the company’s association with bookselling. Each figure is tilted slightly, creating a sense of dynamism and interaction. Their arrangement highlights the collection’s diversity and hints at forward movement, growth, and progress, aligning with the brand’s spirit.
The choice of purple for these elements is intentional; it is associated with wisdom, creativity, and high quality. This pairs well with the black text, which conveys stability, reliability, and confidence, and adds solidity and professionalism to the emblem.
The company name is written in lowercase letters, making the logo less formal and more approachable. The lowercase, smooth, rounded font adds simplicity and openness. Each glyph features clean lines without unnecessary decorative elements, emphasizing practicality and a modern approach. Notably, the soft curves of the letters “a” and “o” harmonize with the other glyphs, creating a cohesive overall style.
The spacing between the letters ensures readability, and the text appears balanced and neat. This reflects the company’s attention to detail and customer care. The visual symbol is minimalist yet meaningful and connected to the company’s mission.
The name “Jamalon” is derived from an Arabic word meaning “peak” or “summit,” symbolizing the company’s aspiration to lead in its field. The name hints at the brand’s ambition to offer its customers the best. The emblem’s visual composition reinforces this idea. The combination of purple book pages, symbols of knowledge, and clean, modern text creates an image of a company that values tradition and innovation.


