Jordan Logos and Brands

The Jordan brand, a Nike sub-brand named after Michael Jordan, plays a key role in the Jordan section. The Jumpman silhouette, depicting a basketball player in mid-air with the ball, has become one of the most recognizable symbols in global sports. Since the release of the first Air Jordans in 1985, the brand has grown into a multi-billion dollar empire encompassing sneakers, basketball apparel and equipment, and lifestyle lines. The section may also feature the Hashemite Kingdom of Jordan with national organizations and sports structures that share the common spelling “Jordan.”