Insta360 Logo

Insta360 LogoInsta360 Logo PNG

Insta360: Brand overview

Shenzhen-based Insta360 was founded by JK Liu in 2015 to redefine the world of consumer 360-degree cameras and related software solutions. The following year, the company’s first product, the Insta360 Nano camera, was released for iPhone users. In 2017, they introduced the Insta360 One camera, which has become one of the most advanced standalone 360-degree 4K cameras on the market.

Their vision, coupled with a successful Series C funding round that secured $30 million, fueled R&D and paved the way for the company to enter the global market. 2018 marked the company’s entry into the action camera segment, with the debut of the Insta360 One X being a prime example. In the following years, the company diversified its portfolio by introducing VR cameras, drone cameras, and innovative smartphone lenses.

Continuing its successful funding, Insta360 secured another $60 million by the end of 2020, spurring the launch of new products, most notably the Insta360 GO pocket camera. By 2023, the brand’s reputation was solidified and sales reached millions, covering a wide range of products from 360 cameras to action cameras. Insta360’s journey has been marked by significant milestones, including the early success of products such as the Insta360 Nano and One, as well as impressive funding totaling over $90 million, confirming its commitment to innovation.

Meaning and History

Insta360 Logo History

What is Insta360?

Headquartered in Shenzhen, China, Insta360 provides cutting-edge photography and videography solutions, creating innovative cameras for professionals and enthusiasts that revolutionize the way experiences are captured and shared. Insta360 is an innovative camera company with a significant global presence, headquartered in Shenzhen, Guangdong, China, with additional offices in Los Angeles, Tokyo and Berlin.

2015 – today

Insta360 Logo

The Chinese manufacturer of wide-angle cameras decided to convey this feature in its logo. Artists drew a makeshift camera, placing it in the foreground according to its design. It looks like a black disk with a white dot at the top, depicting a glow of light. The center element is framed by a white border and is additionally surrounded by a wide band with two angular protrusions. On the right side is the brand name: the word “Insta” is connected to the number “360”, indicating the frame coverage of the camera. The font is lowercase, with smooth contours and soft curves.

The black disk and white dot seem to resemble an eye looking at the world. Two angular protrusions give the impression that this eye is wide open and captures more than just one moment. “360” is not just a number; it says that whatever you want to capture, this camera will not miss a thing.

Insta360 color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C